GMP PR to handle communication for Romanian toys producer Noriel

Business, PR

GMP PR handles, starting August, the communication for Noriel, leader on Romanian toys retail market. The agency offers to its new client strategic consultancy for corporate PR, brand PR and events.

Noriel was founded in 1993 by Mirela and George Constantinescu and started by producing well-known games (Don’t get upset, brother, Pitcot’s Treasure or Trickster) in different places in Bucharest. In 1999, the company built its own production center in Prahova region. In present, the company has 43 stores in 25 Romanian towns, being the biggest toys retail network in Romania. The group includes Noriel Impex (toys distribution), Toys and Games Industry (the toys factory in Prahova), Intertoy Zone (offline and online retail division).

During the last years, we focused on growing and expanding the business, becoming the biggest toys retail network in Romania. Now we needed a serious partner in the communication field, one to help us talk about our business, but also about the projects we are preparing for children and parents. GMP PR convinced us that we can do this together

Cristian Constantinescu,

CEO Noriel.

We are proud we have the opportunity to tell the story of a successful Romanian brand, one that is loved by consumers. Romanian parents, watch the news! Noriel brings you many novelties this autumn

Ioana Manoiu,

Managing Partner GMP PR.

Founded in 2007, GMP PR, part of GMP Group, is one of the most important PR agencies on Romanian market. It has a team of 25 specialists working in specialized departments and offers PR consultancy services to clients like Petrom, GlaxoSmithKline, Henkel, Ursus Breweries, Transilvania Insolvency House, Groupama, Scandia, FrieslandCampina.