LA-based David&Goliath and KIA launch a new national campaign for 2016 Kia Sorento

Ads, Advertising

David&Goliath launched an integrated campaign supporting Kia’s sponsorship of Sunday Night Football (network show with 17.5MM viewers), showing how Sorento is a vehicle “Built for Football Families.”

Although it previously sponsored Sunday Night Football in 2014, this is the first time Kia is producing custom creative for NFL programming.

 

The campaign largely targets young males who are passionate, knowledgeable football fans. With this campaign, Kia’s goal is to further integrate the brand in football culture through the Sorento, a thoroughbred CUV, built for any football family of any size, in any part of the country. Other elements of the campaign include digital, social and promotional components.

Credits

Agency:  David&Goliath
Founder & Chairman: David Angelo

Chief Creative Officer: Colin Jeffery
Creative Director: Rick Utzinger

Senior Art Director: Sheldon Melvin

Senior Copywriter: Matt Kappler

Art Director: Shaun Wright

Copywriter: Joe Shaner

Director of Broadcast Production:  Paul Albanese

Senior Broadcast Producer: Katie Lambrecht

 President: Brian Dunbar

Managing Director: Jeff Moohr

Account Director: Gordon Gray

Account Executive: Annelise Lorenzo

Managing Partner, Chief Strategy Officer: Seema Miller

Senior Planner: Ed Gibson 

Director, Business Affairs: Rodney Pizarro

Business Affairs Associate Manager: Ann Shelton

 Project Manager: Kemit Ray

Product Information Manager: Russ Wortman

Product Information Manager: Mark McNaul

 Production Company: Moxie Pictures

Director: Frank Todaro

Director of Photography: Eric Schmidt

Executive Producer: Karol Zeno

Producer: Laura Heflin

Editorial Company: Spinach Editorial

Editors:  Will Hassel & Sean LaGrange (Courtesy of ARCADE Editorial)

Assistant Editors:  Glen Montgomery for Will.  Eddie Mikasa for Sean.

Managing Director: Adam Bright

Producer: Jonathan Carpio

Online & Cleanup:  Timber

Executive Producer:  Chris Webb

Producer:  Tita Poe

CD Leads / Partners:  Kevin Lau & Jonah Hall

Flame Artists: Brian Shneider, Mark Youngren

Flame Assist:  Jason Giamara

Managing Director / Partner: Damian Stevens

Color:  Company3

Colorist:  Stefan Sonnenfeld

Colorist EP: Rhubie Jovanov

 Original Music & Sound Design: Beacon Street

Mix: Juice West

Sound Engineer: Bob Gremore

Executive Producer:  Natalie Pranevsky