Chatty cellist, stars in the new Go Compare campaign

Ads, Advertising

Gocompare.com’s famous TV tenor, Gio Compario, returns for his latest series of adverts this week in new spots devised for the comparison site by creative duo Chris and Sian Wilkins.

In the new advert, two cellists loudly discuss the difficulty of comparing energy bills. Fortunately the moustachioed opera singer, played by Welsh tenor Wynne Evans, is on hand centre-stage, to explain how Gocompare.com can cater to their every need.

Philip Jewson and Paul Cartledge from Yellow Boat Music were involved from the beginning of the production process. They advised during the filming of the opera house scene as well as composing and arranging the music. During filming, Philip Jewson was stationed in the orchestra pit overseeing the musical performance of the conductor, cellists and orchestra. He also created bespoke pieces of music for the actresses playing the cellists. This was to ensure their performance looked natural and that the composed music and visuals were synchronised.

Philip Jewson explained:

The most important consideration was the humour of the dialogue, so I created simple cello parts within a more complex orchestral arrangement that helped maintain the humorous elements without overpowering the actresses’ performance.

I worked first with a guide read and had several rehearsals with the actresses using a music demo to prove that it would work before we committed to recording the piece with a full orchestra. It was essential to ensure the actresses were totally comfortable as they were going to be in the pit with a real orchestra. The main challenge was directing the timing of the music. I had to be close to them all but remain unseen! After the first few rehearsals I was confident we had a very professional team.

(…) The arrangement needed to be operatic and include a chorus of sopranos and altos that underpinned Wynne’s performance. I also had to teach the choir what to sing and check their performance was going to work.

The team at Yellow Boat also had to craft a musical arrangement that would complement the lead vocals of tenor Wynne Evans (Gio Compario).

The ‘Cello’ campaign continues Yellow Boat Music’s partnership with Gocompare.com and production company Pi Film Network.

Nicholas Hall, head of broadcast and delivery for Gocompare.com:

Yellow Boat Music have been great to work with throughout our campaign. The level of enthusiasm and professionalism they have brought to the table has really helped to ensure that the latest adverts are some of the best sounding ones to date.

 

Yellow Boat Music is a Soho based music Production Company that answers music briefs for media based projects including advertising, television, film, radio and digital. It works closely with clients to create musical content that combines great composition ideas with the highest production values. Music that is bespoke and that delivers exactly what each individual project requires.

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The company directors are Paul Cartledge and Philip Jewson who bring experience to the table that includes music composition and production for campaigns including: Audi, Dove, New York Bakery, Drambuie, HSBC, GHD, Hyundai, Argos, Curry’s, Direct Line, Domestos, IP Awareness, Land Rover, McDonald’s, RBS, Subway, TFL, Veet, and Vodafone.

Joe Campbell and Paul Hart, the legendary ‘Joe & Co’ music composition team are also represented by Yellow Boat and have enjoyed recent success on campaigns for Aquafresh, Alpen, Bernard Matthews, COI, Daz and Fairy. They have recently scored the International Emmy Award winning BBC1 drama ‘Waking The Dead’.

Gocompare.com is a comparison website that enables people to compare the costs and features of a wide variety of insurance policies, financial products and energy tariffs. Gocompare.com does not charge people to use its services, and it does not accept advertising or sponsored listings, so all product comparisons are unbiased. Gocompare.com makes its money through fees paid by the providers of products that appear on its various comparison services when a customer buys through the site. Gocompare.com does not sell its customers’ data.

When it launched in 2006, it was the first comparison site to focus on displaying policy details rather than just listing prices, with the aim of helping people to make better-informed decisions when buying their insurance. Gocompare.com has remained dedicated to helping people choose the most appropriate products rather than just the cheapest, and has teamed up with Defaqto, the independent financial researcher, to integrate additional policy information into a number of its insurance comparison services. This allows people to compare up to an extra 30 features of cover.

Gocompare.com Ltd became a member of the esure group of companies on 31 March 2015. esure launched as a brand in 2001 and added Sheilas’ Wheels in 2005. It is one of the UK’s largest personal lines general insurance businesses. Gocompare.com is based in Newport, South Wales. Gocompare.com is the only comparison website to be invited to join the British Insurance Brokers’ Association (BIBA) and is authorised and regulated by the Financial Conduct Authority (FCA).

 

Credits:

Executive Creative Directors: Sian Wilkins, Chris Wilkins
Executive Producer: Serena Freeman
Production Company: PI Film Network
Director: Graham Rose
DOP: Clive Tickner
Music Production: Yellow Boat Music
Executive Music Producer: Philip Jewson & Paul Cartledge
Arrangement: Philip Jewson
Recording: Philip Jewson & Paul Cartledge
Senior Sound Engineer: Simon Capes ( Soho Square )
Post Production: Framestore
Editor: Simon Wilcox ( Loaded Dice )