Author: Cristina Blanaru
They changed the world. Not the shirt.
Autumn 2015 marks a turning point in the history of the lifestyle fashion brand GANT. In collaboration with BETC, GANT is repositioning itself with a global advertising campaign that goes back […]
The Gunn Report website adds more Bullets From Gunn
The Gunn Report, the global index of creative excellence in advertising, has this week added 35 new mini-case studies to Bullets From Gunn on their website. Bullets From Gunn is […]
Initiative Romania relapses, transforms again Bucharest’s Xenofon street
Romanian media agency Initiative relapsed and, for the second year in a row, gave a new color to Xenofon Street in Bucharest, Romanian capital’s only streets completely made out of […]
Lowe Romania, in campaign to”either drink beer or drink beer” for SKOL
Lowe Romania made the new image campaign for SKOL, beer brand present on Romanian market in URBB’s portfolio. The campaign was launched in the start of July, with a […]
The Trunk Theater – a theater show happening in the trunk of a car
The Mini theater, together with Slovenian ad agency Pristop, brought some joy to the not so amused people stuck in traffic jams. For this they invented a new sort of theater, called […]
2Parale: Romanians spent over Euro 1M on books, clothes and plane tickets this summer
Romanians spent over Euro 1M via 2Parale and bought products like books and educational materials, fashion and tourism, between June 15th and August 15th, according to an internal analysis of 2Performant Network. […]
GFK expands digital portfolio in shopper research by investing in NORM Research
GfK announced, mid-August, the acquisition of NORM Research & Consulting AB, Sweden-based market research company specialized in virtual shopper research. NORM’s core product is a software that simulates shopping environments for various […]
Business Review gives sense to Romanian contrasts, in a campaign signed by CohnandJansen JWT
CohnandJansen JWT signs the first image campaign for Romanian publication Business Review. Positioned as the first business magazine of English language in Romania dedicated to expats and businessmen, Business Review decodes the […]
Leo Burnett Group and Bergenbier rally Romanians to support the national football team
Romanian supporters are encouraged to support their National Football team for its qualification to European Football Championship 2016, in “All in yellow, all for Romania” campaign, signed by Leo Burnett […]
DDB New York and USTA launched “Find Yourself In The Game” for US Open
The campaign was launched by United States Tennis Association (USTA), a non-profit, in order to drive awareness and bring tennis to larger audiences, reiterating that there’s “a place in tennis for everyone.” […]