Author: Cristina Blanaru
ZenithOptimedia: For Millennials, understanding happiness is decisive for consumer-brand interaction
Millennials generation approaches happiness in a radically different way compared to other generations, a fact that has profound implications over brand marketing, according to the most recent global study – […]
Gemius analyzed trends in mobile internet for CEE, in “Consumers go mobile” report
Gemius analyzed the mobile internet trends in Central and Eastern Europe, in “Consumers go mobile” report. The report shows Apple dominates the tablets segment, while Samsung is number one when it […]
With experience on Greek and Bulgarian market, Stella Litou becomes Pro TV’s director for programs
Starting January 2015, Stella Litou is Romanian Pro TV’s new Director for Programs. Stella has 18 years of experience in programs and media production and knows very well the specifics and […]
Travel Communication handles communication for Eturia in Romania
Romanian PR, communication and events agency Travel Communication is handling, since December, the communication and PR duties for Eturia, the first tourism agency in Romania dedicated to customized touristic packages […]
Dan Artenii took over as Marketing and Country Sales Manager at Gefco Romania
Starting December 2014, Dan Artenii took over as Country Sales & Marketing Manager, with the mission to draft and implement Group’s commercial policies in Romania. He will work for company’s financial consolidation and for maintaining the company […]
There is gold in each of us! – a Leo Burnett Group, BRD and Romanian Handball Federation campaign
Under the concept “There is old in each of us”, Leo Burnett Group, in partnership with BRD – Groupe Societe Generale, launched a new campaign aimed to inspire young generation of […]
Romanian creative director Razvan Capanescu, curator of digital selection for Lurzer’s Archive
Razvan Capanescu is the first Romanian Creative director selected to be “Curator of inspiration” for Lurzer’s Archive, magazine that offers resources of inspiration to communication professionals all over the world. […]
Larisa Petrini leaves Saatchi & Saatchi PR; Radu Florescu takes over, rebrands agency as Centrade PR
After 12 years, Larisa Petrini leaves Romanian Saatchi & Saatchi PR, with agency’s management passing to Radu Florescu. Florescu will coordinate the team and the clients from a strategic perspective. In the same […]
Jazz and World Vision launch a campaign to support poor children in Romania
Romanian Jazz and World Vision launched a new campaign as part of the program “Donating future”, running in December and aiming to support poor children from the communities where the […]
Telekom Romania – 16 tons of paper with old branding collected in 3 months after rebranding
In three months after its rebranding, Telekom Romania collected, through the campaign “We recycle and innovate” (September 29th – November 14th), a total of 16 tons of paper. During campaign’s […]