Author: Cristina Blanaru
The Gunn Report presents Cases for Creativity 2014
The Gunn Report has today released Cases for Creativity 2014, a study that identifies the campaigns that have won both a Cannes Gold Lion for creativity and a 2014 Gold […]
Chèque Déjeuner changes its identity, becomes Up Group
Starting mid-January, Group Chèque Déjeuner changes its identity and becomes Up Group. The new identity is consistent with changes within the group, which has grown from a product-based company to a global […]
Facebook in Romania – 7.6M Romanians use it in 2015
The presence of Romanians on Facebook continued to grow and reached to 7.6M in 2015 from 7M in the start of last year and up 8.57% compared to 2013. The number […]
GfK Study: For Romanians, healthy lifestyle means mainly healthy food
GfK analyzed the main activities that contribute the most to a healthy lifestyle in Romanians’ opinion. Top mentions went to consumption of fruits and vegetables or fresh unprocessed food, along […]
New visual identity for Electrolux
Electrolux introduced a new visual identity for the company brand. Refreshing the iconic logotype and setting new distinctive standards for imagery and colors, the design is created to have more […]
Owen Wilson to be the voice in a campaign for TrueCar
Owen Wilson, award-winning actor, producer and writer, will lend his voice to a series of new broadcast spots for TrueCar, negotiation-free car buying and selling platform. The campaign is aimed at promoting […]
Havas acquires a health and wellness agency in Germany
Havas bought German communication agency Bird & Schulte Advertising, an award-winning agency based in Freiburg. The agency offers a full spectrum of services for Rx and OTC, including advertising, digital media, events […]
Romanian agency SMITE: 30% increase in turnover in 2014, aims for 50% increase in 2015
Romanian independent communication agency SMITE, founded in 2009, closed 2014 with over half million euro turnover, a 30% increase compared to previous year. The result comes as a consequence of business consolidation, which […]
Standout: Trusted blogs’ influence among readers is increasing
Romanian agency Standout made, in the end of 2014, the 4th edition of Romanian Blogs Audience Study (SABR 2015), which questioned 8,800 participants and referred to 56 blogs covering 12 […]
Changes within Lowe Group Romania: Hortensia Nastase becomes VP, Monica Botez takes over Golin
Starting January 2015, Hortensia Nastase becomes Vice President of Lowe Group Romania, with the mission to coordinate the creative agencies within the group (Lowe&Partners – creative, Golin – PR and Vibe – BTL). With […]