Author: Cristina Blanaru
A ballerina and a rally pilot – protagonists in a new Garanti Bank campaign in Romania
Garanti Bank launched, in Romania, a new campaign – “A full life with Bonus Card” – which has as protagonists Monica Petrica, prim-ballerina at Romanian Opera, and Andrei Mitrasca – rally pilot. Each […]
Alina Imbrea – appointed Marketing Director Snacks Greater Balkans at PepsiCo
PepsiCo operated changes in its marketing team for Snacks division and appointed Alina Imbrea, until now Senior Marketing Manager Snacks PepsiCo East Balkans, in the position of Marketing Director Snacks, […]
H1 2014 in Romanian digital advertising: +19% compared to H1 2013, to RON 58.5M
Romanian digital advertising market posted a like-for-like increase of 19% in H1 2014 compared to the same period of 2013, with the value reported by the 21 participant companies being […]
M&C Saatchi, Idris Elba and TouchCast Tackle Ebola with ‘Africa United’ Integrated Campaign
M&C Saatchi London teamed up with Idris Elba and interactive video agency TouchCast, in partnership with Kyne, freuds, Green Door Pictures and RadicalMedia, have unveiled an integrated campaign for the […]
Brands&Bears signs Tazovsky’s promotional campaign for 2014 winter holidays
Tazovsky commissioned, this year, to Brands & Bears the task to handle the creative side of its winter holidays promotional campaign. This is the first time the 2 companies are […]
Romanian agency ERKA Synergy Communication, 10 years later
Romanian advertising agency ERKA Synergy Communication celebrates 10 years since its founding, a period of time during which it changed standards in retail advertising and consolidated its position among Romanian medium […]
Brandient rebranded Help Net drugstore network
Brandient was commissioned to rebrand Help Net, leader in the Romanian drugstore chain category, with over 150 outlets in urban areas, grew organically over the past two decades as one […]
Adrian Sng takes over as Managing Director at Saatchi & Saatchi Malaysia
Adrian Sng has been promoted to Managing Director at Saatchi & Saatchi Malaysia two years after he joined the agency as General Manager in 2012. Under his leadership, the agency […]
Media Hub Consultants becomes exclusive partner of Ebiquity in Romania and Bulgaria
Romanian-based Media Hub Consultants, a leading media audit and consulting company, announces exclusive partnership deal with Ebiquity in two key markets – Romania and Bulgaria. Ebiquity are independent marketing performance […]
Moldovan vinery Purcari – manifesto for unchanged
Purcari Vinery, the oldest in Moldova, launches, this winter, a Manifesto for Unchanged, against superficiality, ephemera things, non-values – elements which are more and more present in the contemporary world. […]