Author: Cristina Blanaru
MasterCard encourages card payments in a campaign offering city-breaks to Paris
MasterCard started, in Romania, a campaign to encourage payments with MasterCard and Maestro cards, which runs until the end of this year under the tag line “From shopping to a Priceless city […]
GfK launched GfK FutureWave
In the start of November, GfK launched GfK FutureWave, an approach that identifies innovation spaces by harnessing cultural shifts and new market activity that will influence tomorrow’s market. Using a framework […]
Cooperation between Grayling Romania and the association of financial-banking analysts
AAFBR (Romanian Association of Financial-Banking Analysts), a professional organization promoting and protecting the interests of professionals from the financial sector, and Grayling Romania, agency specialized in consultancy in corporate communication, strategic […]
Tuio created for Sephora a slot-like campaign with only winners
Romanian agency Tuio challenged Bucharest’s inhabitants to enter a gambling game having as stake Sephora products, as part of a project made for the cosmetics retailer. Beauty Jackpot, a game developed following […]
AchieveGlobal Romania rebranded in Equatorial, with help from Rusu+Bortun Brand Growers
Romanian branding agency Rusu+Borţun Brand Growers and digital agency Rusu+Borţun Cyber Growers handled the rebranding for AchieveGlobal Romania, the campaign to communicate the rebranding and the new corporate website. Following the […]
Pick N Dazzle – customized beauty recommendation service tested on Romanian market before European expansion
Pick N Dazzle is a beauty service oriented towards women that want to stay in fashion and who get inspiration directly from experts. The start-up has its origins in Amsterdam […]
Saatchi & Saatchi Fallon Tokyo helps TenTen launch a new proximity marketing technology
TenTen Technologies Limited has a solution and Saatchi & Saatchi Fallon Tokyo has been working closely with them for months to help ready the technology for market. TenTen Co-Founders Eric […]
Romanian UAPR and EACA started European Advertising Certificate 2015 program
Romanian Advertising Agencies Association (UAPR) and EACA launched the 4th edition of the online educational program European Advertising Certificate (EAC). This year, the program covers new areas and is open both to young […]
The Gunn Report presents “The Art of Illustration”, selection of award-winning Print ads showcasing best illustration
The Gunn Report released a compilation of 50 award-winning print campaigns from 21 different countries spanning 15 years that showcase the very best of illustration. In the past, illustration was […]
Seven new films added to D&AD Next Director Award shortlist
The second shortlist for the Next Director Award has been revealed, with a further seven new directors in contention to win the brand new short film award created by D&AD […]