Author: Cristina Blanaru
Romanian agency Rusu+Borțun repositioned Floria
Romanian agency Rusu+Borţun Brand Growers rebranded the online flower store Floria and signs the communication campaign for the new positioning. The digital component of the process, redrawing and rethinking website’s functions, is signed […]
Lacoste calls on the King of Social Networks to launch its online boutique
For the launch of its online boutique, Lacoste, along with BETC and BETC Digital, asked Vine and Instagram star Zach King (@finalcutking) to help out. Zach King (@finalcutking) is an American […]
Romanian neuromarketing company, chosen to participate to Neuro Against Smoking study
Synergon Consulting, the only neuromarketing company in Romania, was chosen to participate to the international research project “Neuro Against Smoking”, which aims to test the efficiency of warning messages and images […]
Daescu Bortun Olteanu launched a platform for Romanian entrepreneurs that want to open a Subway restaurant
Romanian agency Daescu Bortun Olteanu expanded its collaboration with Subway and launched an integrated corporate communication platform dedicated to entrepreneurs who want to invest in buying a Subway franchise in order […]
MRM Worldwide Romania launched Winetunes campaign for Lidl
MRM Worldwide Romania launched “LIDL Winetunes”, a campaign to promote the wine offer from Lidl stores and an offer available in retailers’ Romanian stores starting October. Romanians like quality wine […]
The Global Awards announced 2014 Shortlist for the World’s Best Healthcare & Wellness Advertising
The Global Awards competition announced the shortlist of 2014 competition, which also marks the 20th anniversary of the Global Awards dedication to recognizing the World’s Best Healthcare & Wellness Advertising. To […]
McCann appoints Adrian Botan Global Executive Creative Director
McCann Worldgroup announced that Adrian Botan has been promoted to the role of Global Executive Creative Director for its worldwide Nestle account. Botan joins three other Global Executive Creative Directors—James […]
The Geeks launches a tongue in cheek campaign to promote a Romanian jobs counciling platform
Romanian The Geeks created “What do your folks say?” campaign, aimed to promote pemeserie.ro, a platform of IQ, personality and interests test platforms meant to offer help to young people looking for a […]
Ant Farm signs the trailer for “Call of Duty: Advanced Warfare”
Ant Far We’ve been partners with Activision on the ‘Call of Duty®’ franchise from its infancy, and over the years we’ve had the fantastic opportunity to see it grow to […]
Geometry Global Bucharest communicates for BASF
Geometry Global was designated winner of a pitch organized by BASF in order to select the agency who will handle the communication for a new product, Forum Gold. Geometry Bucharest won […]