Author: Cristina Blanaru
Romanian Golin communicated Electrica’s IPO
Golin Bucharest handled the development and implementation for the public communication’s strategy related to Electica’s privatization, the first to be made by selling the main shares package via an IPO and […]
Hilton Hotels & Resorts to launch a new phase in “Our stage. Your story” campaign
Hilton Hotels & Resorts launches the next phase of its “Our Stage. Your Story.” marketing campaign, following the initial advertising campaign introduced in February 2014. The marketing program will feature […]
New communication channel to target over 12M fans of Romanian artists
ThinkDigital launched, in collaboration with Hit Yourself Consulting, the platform Celebrity Audiences through which, for the start, 35 bands and Romanian artists can be involved in digital communication campaigns. The artists […]
Red Apple extends deadline for submissions by mid-August
Red Apple, international advertising festival taking place in Russia, announced it extended the deadline for submissions to august 15th. Apart from Russia and its neighboring countries, the festival already received entries […]
Publicis Seattle makes use of rain to promote Music & Arts festival
What if your weather includes a lot of rain? Well, you use it for rain-activated advertising, like Publicis Seattle did to promote Seattle’s top music & arts festival, Bumbershoot. Because […]
Pastel implements a new shade, Ad-In-One
Romanian agency Pastel is the latest on Romanian market to introduce Ad-In-One, solution also used on Romanian market by GMP Group and AMPRO Design As it experienced constant growth, Pastel came in […]
Eurobest started delegates’ registration for Helsinki edition
Eurobest, the European festival of creativity, started the delegates registration for this year’s edition, scheduled to take place on december 1-3, in Helsinki (Finland). Delegates have the possibility to get early […]
European Excellence Awards 2014, open for entries
European Excellents Awards 2014 is now open for entries and will accept works until October 1st, with the late term being October 9th. Until October 1st, the entry fee will […]
Romanian blogosphere: Half million euro for most blogs, over Euro 1M in total in 2013
Romanian blogosphere attracted over Euro 1M in 2013, according to data included in Romanian Blogosphere Report, study initiated by Costin Cocioaba and realized together with Alexandru Negrea. According to info […]
MRM Worldwide Romania and Lidl launch “Amar y Comer” telenovela
MRM Worldwide Romania launches “Amar y Comer”, the first 360 degrees campaign developed by the agency for Lidl Romania client. “Amar Y Comer” was developed especially to promote the 2 weeks […]