Author: Cristina Blanaru
Tailwind study: Major trends and changes of programmatic ad buying and selling process within Central Europe
TailWind, programmatic trading and ad-tech solution specialized company part of TDG, announced the results of its first study on CEEMEA programmatic trading status. The research, made together with AppNexus, offers an […]
FCB Bucharest and Eucerin launched “In holidays with the sun” campaign
FCB Bucharest and Eucerin launched the campaign “In holidays with the sun“, a PR campaign that aims to make consumers acknowledge the importance of using solar protective products. The campaign uses […]
GPeC opened the entry period for its intensive e-commerce summer school
GPeC started, since July 28th, the entry period for the 4th edition of GPeC Summer School, a series of intensive e-commerce classes targeting those active in e-commerce sector and those […]
McDonald’s appointed The Practice to handle its communication in Romania
McDonald’s Romania appointed The Practice to handle its communication in Romania for the next 2 years, starting August 1st 2014. The Practice was selected after a pitch that lasted 2 months […]
Coca-Cola launches a new type of packaging on Romanian market
Coca-Cola Romania introduced on the local market an innovative packaging, which has up to 30% of its composition made up of plants. The new packaging, made with the PlantBottle technology, is used […]
@GSP help parents boost their children’s vocabulary through Talking, Reading and Singing
A new campaign from Goodby Silverstein & Partners called “Talking Is Teaching: Talk, Read, Sing” launched in Oakland last week, featuring a clothing line, designed by the agency, that will […]
IAB Europe launches first pan-European Programmatic Trading White Paper
IAB Europe supports the development of Programmatic Trading by educating the market and developing strategies for promoting and growing its use as an essential marketing tool in Europe, including sizing the […]
Pepsi bring flogos to Romanian Liberty Parade
A traditional partner at Liberty Parade, Pepsi brings for the 1st time in Romania the flogos ads, flying foamy flying formations that look like puffy clouds and that will form on the sky […]
@Expedia and @180LA take hashtag literally, offer the chance to recreate one’s TBT pic
Expedia is asking people this summer to put a little extra thought into digging up their “throwback Thursday” pictures. Starting now and through September, people can enter Expedia’s #ThrowMeBack photo contest […]
Jazz crafted the “Voyage” for Provident, aiming at an awesome holiday
Provident and Jazz launched a new campaign – “The Voyage” – that includes a promotional component, “the loan for an awesome summer”, targeting new and existent clients. By 24 August, Provident offers […]