Author: Cristina Blanaru
10 finalists in Romanian Dero’s packaging redesign challenge
The first stage of ideas and packaging design “Dero is yours” competition ended on July 18th, with the entered works being everything that represents the core of Romania: folklore motives, […]
Most visible HoReCa brands in Romania in H1 2014
Romanian HoReCa segment ran, between January 1st and June 30th, 26,447 commercials. McDonald’s takes the leader position in fast food category, with 13,263 ads in H1 2014, with a rate […]
Effie Romania launched Effectiveness Index Romania
Effie Romania launched, starting with 2014 edition, Effie Effectiveness Index Romania, a top that reunites info on winners and finalists as part of a local index. The scoring system used […]
Romanian Political Rating Agency partners with Bruce Newman’s political marketing practice
Bruce Newman, author of books like “The Marketing of the President” or “Handbook of Political Marketing” and one of the pioneers of political marketing at international level, will be present […]
Ogilvy&Mather Romania, together with Romanian composer, promote Philips Click & Style
Philips Romania and Ogilvy & Mather challenge Romanians to be “On your own beard”, during a campaign with the same tagline supporting the launch of a new electric shaving machine Philips […]
Zenith Romania launched a Socialtools improved version
Developed by ZenithOptimedia, Socialtools is a live monitoring instrument measuring the performance of brands’ presence in social media (Facebook pages, Twitter accounts and brand channels on YouTube). Through Socialtools, Zenith […]
Romanian beer launches, together with ALIAT, Harm Reduction’s 2nd edition at Padina Fest 2014
Romanian beer brand Ciuc and Aliat (Aliance for Fighting against Alcoholism and Substances) continues to promote responsible alcohol consumption among the participants to festivals and launches the 2nd edition of the program […]
Mindshare Romania to launch an internship program starting August
Mindshare Romania announces the launch of an internship program, scheduled for August and which will last for 3 months. This is the 1st internship made in Romania by the media […]
Bogdan Herea: ACADEMY+PLUS will give the best students the bread, the butter and the knife of the craft
Less vocal in Romania, but very influential abroad, owning a several million Euro business and financing already successful European start-ups, the Romanian-French business man Bogdan Herea is ready for a […]
Jobs for Romania study: All parents want higher education for their kids, young people just want a profession
“Jobs in Romania” study was launched by D&AD Research and Bucegi Beer and is showing Romanian public’s perception over professions and jobs. In a 2014 Romania, parents continue to be unrealistic […]