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The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Cresta Awards 2026: Independent agency Try takes both Grand Prix for IKEA

Author: Cristina Blanaru

Paul Markovits is the new Marketing Vice-President at URBB

Starting June, Paul Markovits is the new Marketing Vice-President at United Romanian Breweries Bereprod (URBB) and will manage marketing strategy for all company’s brands (Tuborg, Carlsberg, Skol, Holsten, Guinness, Granini and Bilbor). […]

June 10, 2014September 23, 2014 Cristina Blanaru Business, Marketing

New programs chief from Austria at Pro TV Romania

Pro TV appointed as Programs Director Dr. Wolfgang Höfer, specialist with 15 years of experience on the media market. He will take over his new position on July 1st, replacing […]

June 10, 2014September 23, 2014 Cristina Blanaru Business, Digital & Media

ROADS: Romanian online ad market, up 15% in 2013, to Euro 25.74M

Romanian online advertising market increased 15% in 2013, with the value reported by the participants to the study being of RON 112.9M (Aprox Euro 25.74M), as the most recent edition […]

June 10, 2014September 23, 2014 Cristina Blanaru Creativity, Digital & Media

ICEEfest 2014 spice up the conferences and trainings with celebrities, stand-up comedy and popular viral movies

The conferences, workshops and trainings that will have as guests representatives from Facebook, Google, Yahoo!, Twitter and other major global companies only represent the serious business part of ICEEfest, which also includes a fun and […]

June 9, 2014September 23, 2014 Cristina Blanaru Festivals & Awards

Fontyou promotes typography with a platform dedicated to typelovers

Fontyou is the first platform of online co-creation, dedicated to typography, which allows typelovers all around the world to create, share, develop, sell and buy fonts. Fontyou was founded by […]

June 9, 2014September 23, 2014 Cristina Blanaru Innovation

Ampro Design redrew Hochland Mixtett

Romanian branding and packaging design agency AMPRO Design redrew the packaging for Hochland Mixtett cheese and made the design for the new assortments Con Carni and Picanterie. In Romania, Hochland is market […]

June 9, 2014September 23, 2014 Cristina Blanaru Branding, Innovation

Gemius profiled the online shoppers in Romania

More than 4.5M people are visiting e-commerce websites in Romania, with them representing half of the total number of internet users in the country, according to a Gemius research checking who […]

June 9, 2014September 23, 2014 Cristina Blanaru e-Commerce, Studies

Brussels Airlines uses blocked content videos in a campaign signed by BBDO Belgium

Brussels Airlines wanted to promote its flights to France and aimed to reach the French speaking Belgians. That is why the airline reached BBDO Belgium and, together, they used the blocked content […]

June 8, 2014June 8, 2014 Cristina Blanaru Ads, Creativity

Champions of Romanian social media – a top by Romanian Biz magazine

Vodafone, Samsung and Avon occupy the podium of this year’s edition of Top Social Brands, a top made by Romanian Biz magazine which reflects the degree of involvement and visibility of the […]

June 6, 2014September 23, 2014 Cristina Blanaru Business, Media, Social Media

Crispin Porter + Bogusky Acquires The House Worldwide: Appoints Richard Pinder, CEO, UK and International

CP+B acquired London-based global communications network, The House Worldwide, and, additionally, appointed of Richard Pinder, co-founder of The House Worldwide and former COO Publicis Worldwide, as the new CEO for UK and International. Prior to […]

June 6, 2014September 23, 2014 Cristina Blanaru Business, Creativity

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