Author: Cristina Blanaru
Publicis Romania, awarded silver at Creativity International Awards
Publicis Romania was awarded silver at Creativity International Awards for the project it made for Dacia at Gaudeamus Book Fair. Publicis was awarded in Alternative Media – Augmented Reality category for the app dedicated to […]
Dragos Stanca on ICEEfest 2014: Tickets sales will stop soon
A few days before the debut of ICEEfest, that gathers in Bucharest all main players in online, organizers say they are close to the max capacity and that they will […]
Romania – 151 entries for Cannes Lions 2014
Romanian agencies aim to go to this year’s edition of Cannes Lions with 151 entries, with the Romanian portfolio for this year’s edition of the festival presented, Thursday night, during […]
BETC digital orchestrated #RCZ Race for Peugeot
BETC Digital created #RCZRace for Peugeot, the first ever Twitter race, expanding the conventional social media tool into a veritable video game and daring the Internet users to go head to head with […]
“It’s never lupus!” Or is it? GMP PR “infected” Romanian blogosphere to raise awareness on lupus
To raise awareness over the symptoms of the most difficult to diagnose disease, lupus, GMP PR initiated a flash information campaign that determined 20,000 Romanians to enter the website www.infolupus.ro in just […]
FCB Bucharest turned Maison 13 into Google House in Romanian capital
FCB Bucharest was the agency that handled the adaptation and transformation of Maison 13 in Bucharest into Google House, with Romania becoming, this way, the 4th country in the region where […]
DDB Chicago used AR and innovative packaging to promote McDonald’s sponsorship of FIFA World Cup
DDB Chicago and The Marketing Store worked together to create 12 new packaging designs for McDonald’s fries, each representing a different artist’s passion for the world’s biggest soccer tournament. This came after, […]
Cannes Lions 2014 – over 37,000 entries from 97 countries
Cannes Lions reached to an all-time high when it comes of the number of entries for this year, with a total of 37,427 entries submitted by agencies and companies from 97 […]
Hello Menthol made the interior design and branding for Plastilina
After creatively arranging Acuarela in 2012, Romanian strategy and multidisciplinary design studio Hello Menthol conceived and implemented the project to reconvert a house in old Bucharest into a culture and relaxation […]
Leo Burnett Group launched Arc in Romania
Leo Burnett Group Romania announced the official launch in Romania of Arc, agency specialized in shopper marketing and brand activation that will offer to its clients complete solutions of brand […]