Author: Cristina Blanaru
BETC follows a family of pioneers in a campaign for Square Habitat
BETC recently trail blazed the first ever television campaign for Square Habitat, Credit Agricole’s national real estate agency network created in 2005. In order to capture audiences and truly broaden […]
Romanian Lowe&Partners signs with dots a campaign for Bancpost
Romanian agency Lowe&Partners implemented a new campaign to promote credit cards from Bancpost and bank’s loyality program. The campaign brings in consumers’ attention, in an innovative manner, the fact that, no […]
GolinHarris Bucharest came up with a Labyrinth of Heart to launch an OTC supplement
GolinHarris came up with a labyrinth of heart as launch event for MegaRed, OTC supplement from Reckitt Benckiser. The launch was agency’s first activity for the brand, after GolinHarris and Medic One won […]
Müller Romania launched Das Kaskaval, with a campaign signed by Jazz
Muller Romania launched a new product, Das Kaskaval, promoted with a communication campaign signed by Jazz and that aims to surprise the consumers and give them all the needed info on […]
Orkla Foods Romania launches special Tomi products to celebrate World Cup
Orkla Foods Romania launched 2 special series of products to mark the start of the most important sports competition of the year, Brazil Football World Cup. The newly launched products […]
GMP – Grand Prix at Golden Hammer with “Why don’t you come over”
“Why Don’t You Come Over?”, campaign made by GMP Group (GMP, Webstyler and GMP PR) for Gandul.info, won the Grand Prix in Unconventional PR category at the 15th edition of Golden Hammer, the main […]
MSPS Marketing & Communication and Piraeus Bank Romania, accolades at Creativity Awards 2014
MSPS Bucharest, integrated communication agency, got recognition for two of its recent campaigns developed for Piraeus Bank Romania – “DOT, the Social Mascot” and “The Social Interns” – at the 44th edition of the International […]
BBDO Belgium and Microsoft campaigned to make a point on technology
BBDO Belgium and Microsoft targeted marketeers with an action meant to convince them they need to catch up with the digital revolution and new technologies which their customers have already fully embraced. […]
BBDO Belgium helped to #addtaste together with Tabasco
BBDO Belgium created a campaign for Tabasco that focused on adding taste rather than the previously hot image of the brand. Tabasco wants now to focus more on its wide range of flavors […]
54 companies, 72 speakers and over 30 hours of know-how = ICEEfest 2014
ICEEfest – the biggest internet dedicated event in CEE, takes place in Bucharest on Thursday and Friday. The event comes to meet its public with 72 speakers, guests and trainers […]