Author: Cristina Blanaru
Romanian state news agency launched an Ombudsman service
Romanian state news agency Agerpres is the first to introduce Ombudsman institution among press institutions in Romania. Ombudsman aims to consolidate the trust in Agerpres through a dialogue between the […]
Anemona Stanomir: PR’s role as an educational tool for financial companies
“Money” is a sensitive subject and, for this reason, the Financial Services industry is not an easily approachable topic of discussion in most cases. However, financial companies play an important […]
DDB Romania started the first interactive carol for SOS Children Villages
DDB Romania (The Group) started the first interactive carol, part of a humanitarian campaign for SOS Children Villages. In order to make general public aware of the situation of children […]
HumanGraphExperience by Starcom: Christmas & New Year’s Eve for RomaniansRomanian Customs & Traditions
Starcom launched a new infographic of the series HumanGraphExperience, this time analyzing Romanian customs and traditions for Christmas and New Year’s Eve and Romanians’ attitude toards keeping the holidays traditions. As […]
Agentia WoPA signs NeuroAge campaign for MedMen
Romanian agency WoPA (Weapons of Public Attraction) signs a communication campaign for NeuroAge – nutritive supplement that improves brain’s functioning and the memory and that was recently introduced on Romanian marketing […]
Publicis and Pegas inaugurated People’s Internet
Romanian Publicis and Pegas, brand of bicycles, inaugurated, in a campaign started on Romania’s National Day, People’s Internet, that offer Romanians the chance to remember the Golden Era (as the […]
Cable Direct to sell exclusively Turner Broadcasting’s advertising in Romania
Cable Direct and Turner Broadcasting today announced that it has commenced cooperation for the sales and planning of advertising time on Turner’s portfolio of channels in Romania. Starting from 1st […]
Romanian Top Kids Brands: Kids prefer Coca-Cola, parents want to feed them dairies
Romanian children prefer Coca-Cola, while their parents want to feed them Napolact (dairies), according to Top Kids Brands, a study made by Open-I Research at Itsy Bitsy Radio’s initiative. The study […]
Reveal Marketing Research: Romanian men to spend more money on presents for Holidays
According to a Reveal Marketing Research study on consumption habits around winter holidays, 60% of Romanians intend to spend at least the same amount of money they did last year in […]
Fred & Farid Shanghai orchestrated a social media striptease for Vicomte A.
Fred & Farid Shanghai orchestrated a social media striptease for Vicomte A., using the customers to promote and share in social media fashion brand’s women collection. For this, the agency […]