Author: Cristina Blanaru
Crowdfunding initiative for a Brown Friday
Saatchi & Saatchi Singapore and the World Toilet Organization have launched a crowdfunding initiative to improve sanitation for school children in South Africa. The tongue-in-cheek campaign hijacks the start of […]
Romanian start up promises free advertising from mobile to digital screen on November 28th
On November 28th, in Bucharest, one can test for free the first mobile to outdoor (DOOH) advertising solution created by The Pole Society, wherever you are in the world. It […]
Extreme Makeover for Super Bowl 2014
A team of Israeli creatives including Orel Bitan (Copywriter), Idan Gilboa (Art director) and Tal Menkes (Copywriter) worked together to write, produce, film, direct and edit the Extreme Makeover ad, […]
Lemonade as vehicle for charity: Euro 5,000 collected for children suffering of cancer
International book fair Gaudeamus was the opportunity to turn lemonade into a vehicle for social good, with Romanian and foreign writers, along with Romanian celebrities, participating to the biggest lemonade […]
Dubai Lynx and YouTube launch 7-Day Brief 2014
Dubai Lynx teamed up again with YouTube and launches 7-Day brief 2014, a competition to showcase creative skills by producing a commercial for a non-for-profit organisation. On January 9th 2014, […]
Romanian Rom chocolate to launch a new campaign for National Romanian Day
Romania chocolate bar Rom prepares, together with McCann Bucharest and MRM Romania, the campaign “Great Digital Union”, a campaign that aims to unite, for Romania’s National Day (December 1st), all […]
SeniorHyper and ING Bank use mobiles to control an interactive platform
SeniorHyper and ING Bank launched a digital innovation, an interactive platform synchronized with the mobile phone, www.al9leacer.ro, and invites users to experience the benefits of ING products in an interactive and […]
AMPRO Design redesigned Linco’s packaging in Romania
AMPRO Design redesigned the packaging for Linco margarine, a brand distributed in Romania by Orkla Foods. Linco is a brand that the entire family loves for its happy and optimistic […]
“For you – a coin, for them – a future” program reached the last stage
“For you – a coin, for them – a future” program is in a direct line to the end, with those that want to support the cause of Mihai Nesu […]
Graham Fink, Gabriela Lungu, Philippa Brown and Philippe Meunier – jury presidents at Dubai Lynx 2014
The organisers of the Dubai Lynx International Festival of Creativity have announced the first presidents that will step up to lead juries during the region’s most anticipated awards for the […]