Author: Cristina Blanaru
Albalact launched a new Raraul product with a campaign signed by Graffiti BBDO
Graffiti BBDO signed the communication campaign for the latest Albalact launch, marking up company’s entrance on “ready meal” segment with Raraul brand and MBS – traditional Romanian food – polenta […]
Internetics 2013: 200 entries from 42 agencies
Internetics 2013 attracted 200 entries from 42 agencies. The Romanian agencies that entered works in competition are Bakers Digital Communication, Bortun•Olteanu, BrandUP Interactive, Carat Romania, Centrade Saatchi & Saatchi, Colorbitor […]
Papaya Advertising, Godmother, OMD and Rogalski Damaschin PR to work for Promenada in Romania
Papaya Advertising, Godmother, OMD and Rogalski Damaschin PR are the partner agencies selected by Promenada for the launch and brand support campaign in 2014. The selection process, that lasted 2 […]
Experiential marketing in the new Staropramen campaign developed by Lowe&Partners
Lowe&Partners Bucharest developed, for Staropramen, an experiential marketing campaign that entices the consumers to find the treasure of Prague. The promotional campaign is active between August 5th – September 29th, […]
Hame Romania appointed GMP PR to handle social media communication for Antrefrig pate
Starting this autumn, the blue pig “Liver Liver” from Antrefrig (Hame Romania) has its own Facebook account, managed by GMP PR. The agency was selected by Hamé Romania to handle Antrefrig’s […]
Brainient to provide interactive videos to ITV via Ad Explore
Brainient signed a partnership with ITV, largest commercial TV network in UK and one of the largest in Europe, in order to provide the company interactive videos to ITV. As Emi […]
Study: SMS-es, TVCs and unsolicited e-mails – most intrusive communication channels for Romanian consumers
Romanian consumers consider that SMS-es, TVCs and unsolicited e-mails are top 3 most intrusive communication channels, while marketers aren’t bothered by TV commercials, but include in the top 3 the […]
RTC Proffice Experience launched a campaign to support education, under the tagline “Change a life”
RTC Proffice Experience, Romanian company specialized in import and distribution of office and school products, launched “Change a life” campaign, a program aiming to support education by providing the needed […]
Coca Cola shared the logo with its consumers during the summer
Coca Cola shared the logo with its consumers, including in Romania, in “Share a Coca-Cola” campaign. For the first time in brand’s history, Coca-Cola offered its consumers the logo, challenging […]
ABSL Romania launched a website for the business services industry
Romanian Business Services Sector’s Leaders Association (ABSL), the main organization supporting and representing services industry on local market, launched its own website, available at www.absl.ro. The website is part of […]