Author: Cristina Blanaru
Red Apple extends the deadline for 2013 edition until September 6th
The Organizing Committee of Moscow International Advertising and Marketing Festival announced the extension of the deadline for this year’s festival until September 6th. Until now, the competition received a record […]
GfK: Increased importance for internet and technology in Romanians’ buying decisions
Internet penetration in Romania increased constantly during the last couple years, reaching 53% at national level an at 63% in urban areas among people aged over 15 years old, in […]
Gemius study: Chrome – most successful browser in CEE last year
In 2012, Chrome was the most popular browser in CEE, while Firefox continue to lose users, according to a Gemius report that ranks internet browsers in Central and East Europe. Chrome […]
Romanian Mediafax Group launched M.Incubator
Mediafax Group launche a program to support and promote start-ups and entrepreneurs that are in the start of their projects. M.incubator aims to find projects with potential and to add […]
The Alternative School receives applications for Eurobest semester
The Alternative School for Creative Thinking started receiving applications for Eurobest semester, in the 9th year of existence of the school. The program – consisting in 50 hours of seminar/workshop […]
Birth control app, developed by Medic One, SeniorHyper and Mobile Works
MedicOne, SeniorHyper and Mobile Works developed, for Smart Girls community, Sex Predictor, a birth control app that likes women enjoy sex with their partners without any worries. It’s more to […]
Marketizator.com, the 1st Romanian conversion suite, wins 2 international awards at StartUp Rally
Mid-July, Friends Advertising and a fistful of marketing and programming specialists announced the launch of Marketizator.com, a conversion platform. Just one month after launch, Marketizator.com won the 3rd place in […]
GolinHarris transformed Pepsi in summer’s currency
Romanian PR agency GolinHarris came up, this summer, with an innovative campaign for its client, Pepsi, transforming the Pepsi cans in season’s currency. The campaign targeted Pepsi drinkers, that were […]
Changes and consolidation in Leo Burnett Romania’s creative department
Leo Burnett Romania announced the consolidation of its creative team and the appointment of a new Creative Director, Irina Becher. She takes over the position that remained unfilled after Carmen […]
“Courage à trois” – a daring activation concept from Lowe&Partners for La Festa 3in1
Creatives from Lowe&Partners Bucharest made an original and courageous activation for LaFesta 3in1 during ADfel 2013, festival of branded entertainment, happenings and unconventional experiences organized by IQAds.ro. For 3 days, […]