Author: Cristina Blanaru
Gemius: Standard banners remain most popular online ad formats in CEE
Standard banners remain the most popular online ad formats in Central and Eastern Europe; the highest click rates are scored by pre-roll banners, top players and interstitial ones, according to […]
Mesut Ozil, introduced in adidas’ family with a new campaign
adidas today launched a new campaign in Madrid together with Mesut Ozil in order to welcome the world-class football player to the adidas family. The campaign – “Welcoming Mesut to […]
Subway reaches to 40,000 locations globally, opened the 4000th in Bucharest
Subway submarine sandwich chain – franchising since 1965 – celebrates soon its 48th year in business. This comes as it opened its 40,000th location in Ipswich (England) and its 4000th […]
Austrian Tourism communicates to Romanians via Travel Communication Romania
Austrian National Tourism Office (ANTO) selected Travel Communication Romania to handle, starting August, its communication and PR activities Romania continues to be a very important market for Austrian destinations, reason […]
Sensorial tunnels at Romanian Black Sea, for Beck’s
A tunnel consisting of 4 Beck’s Green Lemon huge 4-meters tall bottles linked between them and different experiences targeting the 4 senses were brought together in Beck’s Green Lemon Sensations. The engagement […]
An app developed by Romanian TeamNet, in European Commission’s top 3 IT solutions for elderly people
MobileSage, a project developed by TeamNet within an international consortium, was selected among the 3 finalists of Ambient Assisted Living (AAL) Award 2013, European Commission’s program that awards the newest […]
Action Global Communications Offers Communication Consultancy for Alstom Romania
Action Global Communications signed a new partnership in the industry sector and will act as the communicative key account for Alstom Romania. Alstom is a global leader in the world […]
Haribo appoints MEC Romania to handle its Romanian media account
MEC Romania was appointed to handle Haribo’s media account on Romanian market, following a pitch that lasted 3 months. As a premium brand, Haribo aims to strengthen its position on […]
New General Manager for Kandia Dulce
Starting September, Kandia Dulce (that has in portfolio brands such as Rom, Magura, Primola, Kandia or Laura) will have a new General Manager, Mihai Georgescu, previously General Manager Wrigley for […]
Stella Fridays to conquer Romania
Romanian advertising agency Lowe&Partners starts, in the end of August, a series of events that run under the umbrella “Stella friday”, a concept that will reach to the consumers in […]