Author: Cristina Blanaru
Danone launched Oikos – a new yogurt on Romanian market
Danone launched Oikos, a new yogurt brand inspired by Greek cuisine and available on the market in 3 versions (kiwi, strawberries and peaches, with the option to mix the fruits […]
Over 40,000 good words used within a Facebook app for Pate Bucegi
A Facebook app launched in June and that recently went offline managed to gather over 40,000 good words, with 4,222 users entering the app to plant a virtual tree and […]
Gemius: Video ads in CEE – most popular in Ukraine, Poland and Czech Republic
In Central and Eastern Europe, the markets where video ads enjoy the biggest popularity are Ukraine, Poland and Czech Republic, as a Gemius research on advertising activities in CEE shows. […]
Avon launches in Romania a new communication campaign on breast cancer
Avon Cosmetics Romania launched a new edition of its communication campaign that seeks to raise awareness on breast cancer, focusing this time on everyone’s responsibility for women’s health. Starting 2002, […]
Sprite and McCann Bucharest unveil the truth about promotions: Win prizes that promote us!
The newest Sprite campaign in Romania is using the idea “Win prizes that promote us”, was developed by McCann Erickson Romania and is active since June. This is the 1st […]
Ciuc Premium and ALIAT discuss with the Romanian public on how to enjoy responsibly a music festival
Ciuc Premium involves Romanian consumers in an active dialogue about moderate alcohol consumption, at Padina Music festival, where the beer brand is launching the 1st program to reduce the effects […]
Publicis Groupe and Golden Drum 2013 launch 2nd edition of Young Drummers creative competition
Golden Drum 2013 and Publicis Groupe partner for the 2nd year in organizing Publicis Drum Award, a special creative competition for Young Drummers, a challenge of gaining and sharing professional experience in live competition […]
Wunderman Romania developed a Facebook app for Ford Romania, celebrating Henry Ford
Wunderman Romania developed a Facebook app for Ford Romania, celebrating 150 years since the birth of Henry Ford also in social media. Ford was the one that set up the […]
Eurobest opened for delegate registration, discounts until October 1st
Eurobest announced it started the period for delegate registration, offering discounts until October 1st for the European festival and awards for the creative communications industry, scheduled to take place in […]
Mediascope: 84% of young people aged 16-24 y.o. are online
Mediascope analyzes, in its most recent bulletin, the 16-24 demographic, that is present online in an overwhelming percentage (89% – 85.5M people) and is characterized by digitally focused media consumption, […]