Author: Cristina Blanaru
Arsenoaiei & Matasel repositioned Redd’s beer as the Taste Creator
Arsenoaiei & Matasel signs the newest campaign (started on July 1st) for Redd’s, that brings Redd’s into a new territory and reposition the brand as taste creator. The new brand […]
Internetics 2013 opened for entries and announced jury’s componence
The Institute is preparing for Internetics 2013 and announced the start of the entry period (July 17th – August 30th) for the event scheduled to take place in October, in […]
Groupama Asigurari promoted “Advantages Collection” and the launch of new services with a campaign signed by Marks
Groupama Asigurari promoted “Advantages Collection” and the launch of new services with a campaign signed by Marks. The creative concept of the campaign personalizes situations that can appear in any […]
Lidl Romania makes online barbecue, on its Live Social Grill
Lidl Romania is barbecuing online on July 15-18, thought the Facebook app Lidl Live Social Grill. The novelty of the campaign consist in a “live streaming” component that allows seeing, […]
GfK study: When it comes of gadgets, Romanians prefer to buy the new ones
Romanians prefer to buy new IT and Telecom products, although their buying power decreased during the last years, and 82% of the ones that own a mobile phone – normal […]
the Syndicate signed the new TV ad for Bramac
the Syndicate signs the new image TV commercial for Bramac, that has as main star the army of Bramac soldiers that have to face rain and ice rain. As usual, […]
GfK follows the complete route of the modern buyer, online and offline
GfK Romania launches PurchaseJourney.dx, an innovative methodology that analyses for the first time consumers’ conduit in an integrated manner, both online and offline, during the entire process of making a […]
Propaganda Brand New signs the new visual identity for Meda, Romanian processed meat products producer
MedaProd’98 S.A., producer of processed meat products with over 15 years of tradition on Romanian specialized market, decided to reorganize its products portfolio, dropping the old brands Medalis and Numai […]
Red Apple – 30% discount for series of entries
Red Apple’s organizers announced that, in August, there’s a 25% markup for entries for Moscow International Advertising Festival and also announced a 30% discount for series of works. Red Apple […]
Hutton launched the campaign Pasta di tutte le paste in Romania
Hutton, the biggest pasta producer in Romania fully Romanian owned, launched the campaign “Pasta di tutte le paste”, daring the pasta consumers to enter the competition to designate Romanians’ favorite […]