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The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Cresta Awards 2026: Independent agency Try takes both Grand Prix for IKEA

Author: Cristina Blanaru

Romanians take loans to support their children’ education – study

Romanians take loans hoping they can improve their living standards and in order to invest in their children’s education, according to a YouGov study made at Provident Financial Romania’s demand. […]

July 11, 2013 Cristina Blanaru Business, Marketing, Studies

Start Mobile 2013, organized by Google and IAB Romania, ready to announce its winners

Google Romania, in partnership with IAB Romania, announce Start Mobile Gala 2013, an event during which digital agencies that created the most numerous and efficient mobi-sites for Romanian companies will […]

July 11, 2013August 2, 2013 Cristina Blanaru Business, Digital & Media, Mobile

DARD powered by RECMA updated its USA Top 112 digital agencies guide

After the industry had witnessed, in 2012 – 2013, a swath of agencies revealing new acquisitions, restructures, services and brandings and, in order to track the various changes within the industry, […]

July 10, 2013August 2, 2013 Cristina Blanaru Business, Marketing, Studies

Mediascope study: Ukrainians – 1st in time spent online, Czechs – 1st in using the email, while Danes lead in online reviews and feedback

Ukrainians spend the most time online, around 20 hours a week, followed by Romanians (18.6 hours) and Turks (18.3 hours), according to the most recent edition of IAB’s Mediascope. In Europe, […]

July 10, 2013August 2, 2013 Cristina Blanaru Digital & Media, Studies

GfK expands its research solutions in social media

Starting June 2013, GfK Romania completes its portfolio of digital research solutions dedicated to brands reputation and effects in social media communication. By integrating the social media research solutions with […]

July 10, 2013 Cristina Blanaru Business, Marketing, Studies

Romanian Trilulilu reinvents: innovative functions and a new visual identity

Trilulilu, Romanian entertainment website, launches the “New Trilulilu” in Private Beta. The new version is the user generated content website, evolved to the status of content integration platform. The new […]

July 10, 2013August 2, 2013 Cristina Blanaru Branding, Business

Internet and Mobile World to introduce novelties in 2013

Internet and Mobile World (IMW), expo-conference dedicated to business digital solutions, prepares for a new edition, scheduled to take place on October 9-10, in Bucharest, at Romexpo (C1 and C2 […]

July 10, 2013August 2, 2013 Cristina Blanaru Business, Digital & Media, Mobile

23 Communication Ideas signs Carpatina’s relaunch campaign

After adding the mineral water producer in its clients portfolio, 23 Communication Ideas developed for Carpatina a relaunch campaign that starts this month and includes more TV ads, among which Health […]

July 10, 2013August 2, 2013 Cristina Blanaru Ads, Creativity

MEC Romania will handle digital for CuponReducere.ro

Integrated media agency MEC Romania won the digital pitch made by CuponReducere.ro. The online integrated communication strategy based on performance, with well defined KPIs and measurable results were the differentiators […]

July 10, 2013August 2, 2013 Cristina Blanaru Business, Digital & Media, Media

@WhereGoodGrows aims to become a central hub for sustainable communication

Thomas Kolster, Creative Sustainability Director, speaker and, not the last, author of Goodvertising, is also the moving force behind WhereGoodGrows (WGG), a platform that aims to centralize sustainable communication. The  platform aims […]

July 9, 2013August 2, 2013 Cristina Blanaru Creativity, CSR, Digital & Media, Marketing

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