Category: All News
GumGum Breaks the Billion Dollar Mark as Marketers Double Down on Privacy-First, Contextual Approaches
GumGum, a contextual-first, global digital advertising platform, today announces that it has broken the $1 billion dollar ad spend milestone. The Contextual Advertising global market is projected to be a […]
Lumen – Anzu research: Gamers spend Twice As Long Viewing Intrinsic In-Game Ads Compared To Other Digital Channels
The world’s most advanced in-game advertising platform Anzu.io, and Lumen Research, an attention technology company, have today revealed collective results from research carried out together across a series of mobile […]
Barilla and Publicis Italy/LePub, in collaboration with TOILETPAPER, embrace “Passive Cooking”: a more sustainable way to cook pasta that shows love to the planet
Barilla launches its new “Passive Cooking” campaign signed by Publicis Italy/LePub – its global strategic and creative partner since 2021 – in collaboration with TOILETPAPER, the image-only magazine founded by […]
Mugler partners with Publicis Luxe to celebrate the 30-year anniversary of ANGEL
First launching in 1993, Mugler’s Angel was an unprecedented hit. The sweet, blue fragrance in its star flacon made waves for its original scent, changing the world of perfume since […]
Your Company Needs a Retention Strategy – Here’s Why
Here are a few reasons why your company needs a retention strategy and why it’s vital that you develop one. A company’s success is heavily affected by the employees it […]
Orange reconfirms Initiative as its media agency in Romania
Initiative, media agency part of Lowe Group, continues to manage the media activity for Orange in Romania, from strategy to research, planning and buying, after winning the latest pitch, organized […]
Fuse toasts Japanese Asahi Super Dry win for Rugby World Cup 2023
Sport and Entertainment agency Fuse has won the global Japanese beer brand Asahi Super Dry’s Rugby World Cup 2023 partnership activation following a competitive pitch. Fuse will work closely with […]
Sonica Works creates the campaign for Alka’s brand Soocitzii
Launched at the end of 2020, Soocitzii, good brothers of Meteoritzi and Toortitzi, the snacks created by Alka have not benefited from communication campaigns in these two years. Time passed, […]
Annica Elmehagen Lundquist new Communications and Marketing Director for PostNord Sweden
Annica Elmehagen Lundquist has been appointed Communications and Marketing Director for PostNord Sweden. She will be part of the Swedish management team and will assume her role permanently from 1 […]
McDonald’s and DDB Romania pass the time with more of what you like: Triple McPuișor, Triple Cheeseburger and Double Filet-o-Fish in limited edition
McDonald’s is launching three versions of its most loved burgers: Triple McPuisor, Triple Cheeseburger and Double Filet-o-Fish for the fall period. These iconic burgers in double and triple respectively came […]