Category: All News
DENTSU CREATIVE Italy consolidates ISAIA’s custom-made digital strategy
DENTSU CREATIVE Italy has conceived, created, and produced, specialty shootings to illustrate the ISAIA fall/winter 2022-2023 collection on social media in a compelling and genuine way. The storytelling, which is […]
Ramona Jurubiță to serve second term as Country Managing Partner, KPMG in Romania and Moldova
KPMG in Romania today announced that Ramona Jurubiță has been reelected to serve a second three-year term as Country Managing Partner of KPMG in Romania and Moldova. Ramona will continue […]
Hivestack’s Chief Technology Officer Mina Naguib appointed as Chair of Prebid DOOH committee
Hivestack, the largest independent, global programmatic digital-out-of-home (DOOH) advertising platform has today announced that the company’s Chief Technology Officer (CTO), Mina Naguib has been appointed as Chairman of Prebid’s DOOH […]
Romania: ElectroPutere Parc becomes Oltenia’s main IT hub by area and demand
The well-qualified workforce, good infrastructure and location close to the University of Craiova – the largest university centre in south-western Romania, alongside the EP Mall which offers various entertainment options, […]
GumGum Breaks the Billion Dollar Mark as Marketers Double Down on Privacy-First, Contextual Approaches
GumGum, a contextual-first, global digital advertising platform, today announces that it has broken the $1 billion dollar ad spend milestone. The Contextual Advertising global market is projected to be a […]
Lumen – Anzu research: Gamers spend Twice As Long Viewing Intrinsic In-Game Ads Compared To Other Digital Channels
The world’s most advanced in-game advertising platform Anzu.io, and Lumen Research, an attention technology company, have today revealed collective results from research carried out together across a series of mobile […]
Barilla and Publicis Italy/LePub, in collaboration with TOILETPAPER, embrace “Passive Cooking”: a more sustainable way to cook pasta that shows love to the planet
Barilla launches its new “Passive Cooking” campaign signed by Publicis Italy/LePub – its global strategic and creative partner since 2021 – in collaboration with TOILETPAPER, the image-only magazine founded by […]
Mugler partners with Publicis Luxe to celebrate the 30-year anniversary of ANGEL
First launching in 1993, Mugler’s Angel was an unprecedented hit. The sweet, blue fragrance in its star flacon made waves for its original scent, changing the world of perfume since […]
Your Company Needs a Retention Strategy – Here’s Why
Here are a few reasons why your company needs a retention strategy and why it’s vital that you develop one. A company’s success is heavily affected by the employees it […]
Orange reconfirms Initiative as its media agency in Romania
Initiative, media agency part of Lowe Group, continues to manage the media activity for Orange in Romania, from strategy to research, planning and buying, after winning the latest pitch, organized […]