Category: Branding
Conran Design Group appoints Laura Bzdek to launch San Francisco studio
Global branding and design agency Conran Design Group has appointed Laura Bzdek as Managing Partner to open its San Francisco studio with a view to drive awareness and growth for […]
Hochland Romania – rebranding and new brand campaign with 5 agencies
After 25 years of presence on Romanian market, Hochland decided to reinvent itself and to launch a new brand communication campaign redefining its universe and illustrates a new attitude. The […]
Oscar Downstream has a new image
It is said that the value of a company, a person or a group is given by the sum of the individual values and the way in which they are […]
Brandient designed the identity for Singapore’s Geneco
Brandient designed the identity for Geneco — the new brand on the consumer electricity market in Singapore, building on the strength of the wider YTL Group of companies. Geneco is powered by YTL’s Seraya […]
Serviceplan creates Le BECK’S: a luxury design twist on the beer can from Germany’s legendary beer brand
For over 145 years Beck’s has brewed a Premium Pils with carefully selected ingredients and quality that constantly challenges competitors in taste, design, and appearance. Since 1873, Beck’s has established […]
Romanian agency Rusu+Bortun celebrates 10 years of activity
For the Romanian marcomm market the 1st of June is not only Children’s Day – became also a national holiday – but also the day of the launch of the […]
Spotify – Media Brand of the Year at this year’s Cannes Lions
Cannes Lions announced that Spotify will receive the 2018 Media Brand of the Year distinction, to be accepted by Daniel Ek, co-founder, Chairman and Chief Executive Officer, on behalf of […]
Brand loyalty: chronicle of a death foretold
by Ionut Rosca, Behaviour Planner at g7 Romania Brand loyalty has been on everyone’s lips these past years, with some voices prophesizing a sense of impending doom in response to profound cultural […]
Transitions (Essilor) choose French agency Animals to manage its communication
Transitions, the range of adaptive lenses by Essilor, chose Animals to manage its global relaunch and brand repositioning for opticians (BTB) and the general public (BTC). The new campaign was officially launched […]
Media iQ becomes MiQ and repositions to become leading marketing intelligence company
Media iQ launched recently its new brand identity, MiQ, repositioning itself as the leading global Marketing Intelligence company. MiQ is one of the first companies in the media and marketing […]