Category: Branding
The Romanian brand Aprozar, on the way of being resurrected
What does Aprozar means? Well, in English is the vegetable store where you do your groceries. In Romanian, it is basically the same thing, but with a communist regime note […]
Apple, Microsoft and Coca-Cola – the most valuable brands in the world
Apple, Microsoft and Coca-Cola are the three most valuable brands in the world, according to a new study made by Forbes magazine in partnership with JeffreyParkhurst, managing director of business […]
TBWA Bucharest, about the pitch for Romania’s tourism brand
According to a press release, TBWA Bucharest was involved in all the pitch process that aimed to chose a company to create the Romanian tourism brand. The consortium the agency […]
Read GQ and Vogue or eat there?
That will be the question some of the two publications’ readers will be asking soon, as Condé Nast decided to open restaurants that will be named GQ and Vogue. These […]
In the spotlight: The leaf stays
UPDATED: includes info regarding the members of the Brand Council. Ziarul Financiar, the main Romanian financial daily, published the list of the 33 people that were part in the Brand […]
Romanian Brandient expresses company’s point of view about Romanian tourism brand
Brandient, Romanian company specialized in strategy consultancy, design and brand value and creator of some of the most known Romanian brands, published, on its own site, a point of view […]
Creative process to develop Romania’s tourism brand, budgeted with Euro 94,600
The creative process for the visual identity of Romania’s tourism brand was budgeted with Euro 94,600 from the total budget of almost Euro 900,000 for Romania’s tourism brand, the representatives […]
Romania’s Tourism Brand and the story goes on…
A simple leaf started the big bad scandal that menaces to affect THR-TNS’s reputation and make the Romanian tourism brand start its story on the wrong note. After Thursday’s scandal […]
In the spotlight: Branding Romania, touristic or not, easier to say than do
Branding Romania, touristic one or not, it’s easier to say than done, as today’s Romania tourism logo’s launch showed. The Romania’s brand story started a few years ago, with a […]
UPDATE: Explore the Carphatian garden – Romania’s new touristic slogan
(adds the logo and info about controversies generated by the unveiling of the new Romanian touristic brand) According to Hotnews, Romanian bloggers discovered similarities between new logo and some soon-to-be […]