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Serena Williams returns to the court as new Heineken® 0.0 global ambassador

Stefan Sagmeister headlines D&AD Festival 2026

UK Packaging Pact launches to unlock progress in transforming packaging

BBH Funds Future Generation of Talent with Sixth Year of Barn

Effie Worldwide reveals the contenders for its 2025 Global Best of the Best Effie Awards

Pumpkin appoints former Interbrand VP Joe Stubbs as Chief Strategy and Transformation Officer

Dentsu Creative Italy launches new Birra Moretti campaign celebrating the authenticity of eating, the way we like it

EasyPay invests over €500,000 in 2026 for digitalize receptions in Romanian clinics

Mediascope contributes to the Mercedes-Benz Bucharest Fashion Week 26/27 experience through a digital ecosystem of integrated installations

D&AD appoints 26 new ambassadors in 10 Countries

Category: Branding

Photo by Karly Santiago on Unsplash

Mediaedge:cia turns into MEC

Mediaedge:cia has announced that the company has changed its name to MEC.

July 27, 2010 Cristina Blanaru Branding, Creativity, Marketing

Touristic Romania will be promoted worldwide under a new brand

The Romanian tourism brand will be launched on July 29th, in Shanghai, during the Romanian National Day at World Exhibition 2010. At the event will be present Elena Udrea, Romanian […]

July 26, 2010May 8, 2012 Cristina Blanaru Branding, Comm & Politics, Creativity, Marketing

Romanian Foreign Affairs Ministry (MAE) has a new visual identity

Romanian Foreign Affairs Ministry (MAE) has a new visual identity that was launched on July 12th, during a press conference organized by the Foreign minister, Teodor Baconschi, according to institution’s […]

July 12, 2010May 8, 2012 Cristina Blanaru Branding, Comm & Politics, Marketing

Euro 1M advertising budget for Romanian dairy company Covalact

Romanian dairy company Covalact will invest, in 2010, a budget of Euro 1M in an communication campaign after a rebranding launched at the end of 2009.  The campaign includes market […]

July 5, 2010May 8, 2012 Cristina Blanaru Branding, Creativity, Marketing

Romanian Tourism minister: Romania’s touristic brand will be launched on July 29th, in Shanghai

Elena Udrea, Romanian Tourism and Development minister, said, on Friday, that Romanian touristic brand will be launched on July 29th, at the World Exhibition in Shanghai, during Romania’s Day. According […]

July 2, 2010May 8, 2012 Cristina Blanaru Branding, Comm & Politics, Creativity, Marketing

connect |fb, the 1st event in Romania tailored around social networks

Cristian Manafu announced, on his blog, the launch of a new conference, connect |fb, that will cover subjects regarding Facebook and social media. The conference is dedicated to social networks, […]

July 1, 2010 Cristina Blanaru Branding, Digital & Media, Marketing, Media, PR

Publicis Romania, involved in a special packaging design project for Ursus Romania

Ursus Romania launched a new packaging for its beer, in a limited edition, to align itself to World Cup 2010. The new packaging was realized, for the company, by the […]

June 30, 2010May 8, 2012 Cristina Blanaru Ads, Branding, Creativity, Marketing

Vuvuzela – annoying for the world, yet a branding instrument for South Africa?

With or without intention, South Africans put their own mark on 2010 World Cup. It doesn’t matter this year’s competition branding had a lot of effort behind, including in what […]

June 19, 2010 Cristina Blanaru Branding, Creativity, Marketing, Media, PR

Internetics launches Internetics Hot Spot

Following the last couple years’ trend, Internetics, festival that celebrates 10 years in 2010 and repositioned as online branding, marketing and advertising festival, launches a series of meetings that will […]

May 21, 2010May 8, 2012 Cristina Blanaru Branding, Creativity, Digital & Media

12,221- the number of visitors in Virtual Bucharest during day 1

12.221 avatars explored Virtual Bucharest on Saturday, the day it launch. I hope there will be more and more to visit it in Second Life and to see what and […]

December 2, 2008 Cristina Blanaru Branding, Digital & Media, Marketing

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