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Serena Williams returns to the court as new Heineken® 0.0 global ambassador

Stefan Sagmeister headlines D&AD Festival 2026

UK Packaging Pact launches to unlock progress in transforming packaging

BBH Funds Future Generation of Talent with Sixth Year of Barn

Effie Worldwide reveals the contenders for its 2025 Global Best of the Best Effie Awards

Pumpkin appoints former Interbrand VP Joe Stubbs as Chief Strategy and Transformation Officer

Dentsu Creative Italy launches new Birra Moretti campaign celebrating the authenticity of eating, the way we like it

EasyPay invests over €500,000 in 2026 for digitalize receptions in Romanian clinics

Mediascope contributes to the Mercedes-Benz Bucharest Fashion Week 26/27 experience through a digital ecosystem of integrated installations

D&AD appoints 26 new ambassadors in 10 Countries

Category: Branding

Photo by Karly Santiago on Unsplash

The Romanian Rom chocolate changes its identity, going American

After 46 years in which ROM was a symbol of Romania, the  brand decided to assume the American way and identity, under a new slogan, “The taste of coolness!”. The […]

October 4, 2010 Cristina Blanaru Branding, Creativity, Marketing

Open for entries at The Alternative School for Creative Thinking

The Alternative School for Creative Thinking announces the start of the period when people interested to consolidate their careers in communication industry can send their applications to take part at […]

September 30, 2010May 9, 2012 Cristina Blanaru Branding, Creativity, Marketing, Media, OOH / DOOH, PR

McCann opens Sufrageria, together with Curtea Veche Publishing

McCann Erickson launched, since moving in a new headquarters, a series of non-advertising initiatives, such as McCann Pop-Up Gallery (June) or Garage Sale (July). The latest intiative of this kind […]

September 29, 2010May 9, 2012 Cristina Blanaru Branding, Creativity, Marketing

Hallmark Channel transforms in Diva Universal from October 3rd

The movie channel Hallmark Channel will change its name in Diva Universal, starting October 3rd, according to Laxmi Hariharan, Marketing Director Eastern and Central Europe  Universal Networks International,during an event […]

September 21, 2010 Cristina Blanaru Branding, Marketing, Media

Romanian daily Gandul changes its print version appearence starting Monday

According to Romanian www.paginademedia.ro , the Romanian daily Gandul will have a new visual identity for its print edition starting September 20th.

September 17, 2010 Cristina Blanaru Branding, Marketing, Media

Pricewaterhouse Coopers shortens its name, becoming PwC

PricewaterhouseCoopers has refreshed its branding, aiming to strengthen it and modernise how it represents its worldwide network to its clients, its people and the communities in which it operates.

September 17, 2010 Cristina Blanaru Branding, Marketing

Romanian BrandTailors made a new brand identity for Antena 1

BrandTailor made a new brand identity for Antena 1, that focuses on the ideas of “together” and “family entertainment”. The new identity is to be launched on September 18th and […]

September 17, 2010 Cristina Blanaru Branding, Creativity, Marketing, Media

Coca-Cola, IBM and Microsoft – “Best Global Brands” in 2010

Coca-Cola, IBM and Microsoft ranked themselves on the first 3 places in this year’s Interbrand ranking of the 100 “Best Global Brands”, Reuters informs.

September 16, 2010 Cristina Blanaru Branding, Marketing

Organizers announced the jury for Romanian Internetic 2010

Internetics, a Romanian online branding, marketing and advertising festival, announced the jury of its 10th edition.

September 16, 2010September 13, 2012 Cristina Blanaru Branding, Creativity, Digital & Media, Marketing, Media

Romanian online branding, advertising and marketing festival Internetics celebrates 10 years

Romanian online branding, advertising and marketing festival Internetics is celebrating 10 years since entering the market. For its 10th edition, the agencies will be able to submit entries from September […]

August 23, 2010September 13, 2012 Cristina Blanaru Branding, Creativity, Digital & Media, Marketing

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