Category: ITC
For the launch of FarCry5, DDB Paris dispenses Joseph’s bad words
For the launch of the latest installment of FarCry, Farcry5, DDB Paris promoted the video-game by making use of its bad guy. In Far Cry 5, the villain is called […]
Alexis Bonte, partner with Whyttest, Romanian video games’ and software apps’ testing company
One of the most prolific investors in Romanian start-ups, Alexis Bonte is, starting this year, partner with Whyttest, Romanian company specialized in testing video games and software apps. Whyttest, which […]
Eastern European Comic Con 2017: Geeks, games, adventures and advertising
Righ now it’s high time to be a gamer. In the last few years the YouTube gaming community has gone mental. I remember the times when playing games was just […]
Fifth Dimension, ready to introduce you in the virtual reality game, at East European Comic Con 2017
Fifth Dimension, the only Virtual Reality escape room in Bucharest, Romania, is present this weekend at East European Comic Con 2017, the large scale event that targets lovers of movies, […]
Momentum Worldwide: Gamers believe watching video games will overtake traditional sports by 2022
The WE KNOW Gamers research study conducted by global brand experience agency, Momentum Worldwide, has uncovered new information on the media consumption habits and behaviors of gamers. The WE KNOW […]
Fifth Dimension – the first VR escape room in Romania, a EUR 70.000 investment
The spring brings news on the Romanian entertainment market with the launch of Fifth Dimension – the first virtual reality escape room in Romania. Located on 5, Transilvaniei Street, the […]
John McTiernan and DDB Paris went “Ruthless” for Ubisoft
“Ruthless”, a film created by DDB Paris and directed by John McTiernan – father of “Die Hard”, “Predator” and “The Hunt for the Red October”, is the story of a comeback, […]
IAB’s AdEx: Online advertising, up 13.4% to €18.6BN for H1 2016
IAB Europe, in collaboration with IHS Markit, has released AdEx Benchmark H1 2016 study, with data revealing that online advertising went up 13.4% to €18.6bn for the first half of 2016, […]
Sid Lee Paris and Ubisoft Reveal What Big Data Says About Us with “Predictive World”
Every day, people create 2.5 billion gigabytes of data, from online purchases to Facebook likes. But does one know what this data says about him/her? On November 10th, Sid Lee […]
Nikon Lenswear, creativity and a story of vision
The 15th edition of the National Optical Congress takes place in Brasov, Romania, between 3rd and 5th of June. More than 34 stands and hundreds of optical brands – […]