Category: Know-how Sharing
10 dedicated academies at Cannes Lions 2014
Cannes Lions offers in 2014 a series of unique training opportunities, allowing attendees to benefit from a learning experience like no other. Following the success of the academy program, three new […]
Acting as business communication technique from Actelier, Romanian studio to launch on May 12th
Well-known Romanian actors will teach acting techniques to be applied in business communication starting May 12th, the date when Actelier will launch on Romanian market. Actelier is a workshops studio […]
Quelle case study: How to reach users who gave up a purchase?
Hundreds of shops, a multitude of comparison shopping engines and group buying services providing almost unlimited choice – it’s the German market in a nutshell. A challenge thrown down by […]
Fred & Farid Shanghai orchestrated a social media striptease for Vicomte A.
Fred & Farid Shanghai orchestrated a social media striptease for Vicomte A., using the customers to promote and share in social media fashion brand’s women collection. For this, the agency […]
Fred & Farid Shanghai made qilins real to promote a jewelry brand
In the Chinese competitive luxury market, there was little place for the original, modern but unknown high-end jewelry brand Qeelin. Fred&Farid noticed that the name – Qeelin – was inspired from […]
Pop Up, the new global agency
We live in a world where great thinkers are there to light tomorrow. It’s them we were looking for. It’s them those who make us want to be the best […]
Lowe rebuilt Staropramen’s beer factory in Bucharest’s Underground
Lowe&Partners recently made a project for Staropramen, building a beer factory inside Bucharest’s Underground, in Victoriei Station, in order to create a relevant brand experience. Aura Toma, Managing Director Lowe […]
Case Study: Stray dogs starring in a Romanian campaign that went around the globe
The Project: Stray dogs cross the street Client: Romanian Traffic Police Agency: Next Advertising Campaign: “Chose life” communication platform Period: December 2012 – March 2013 Channels: TV, online, outdoor Context: […]
Why don’t you come over? A question that generated a lot of buzz!
Romanian “Why don’t you come over campaign”, launched by Gandul.info and GMP Advertising, invited Brits to come to Romania, offering them couches to sleep on and jobs. The campaign ended […]
Case Study: Propaganda and Penes Curcanul, together for a healthy and tasty lifestyle
Propaganda and its client, Galli Gallo, made a campaign that ran in November and December 2012 for the Penes Curcanul brand. The campaign aimed to dismantle the myths related to […]