Category: Business
Dutch vegetables brand HAK introduces ‘intelligent plate’ designed to help children eat more vegetables
The Helping Plate was developed with DDB Unlimited and is based on scientific insights Many parents face a daily problem: their children don’t eat enough vegetables. HAK, one of the […]
Advertising & Design Club of Canada asks the industry to ‘unquarantine their creative’
After postponing their annual award show in 2020, the Advertising & Design Club of Canada has announced the return of their annual award show for 2021 under the theme ‘Unquarantine […]
Adverty and Verizon Media – new deal to enable brands and audiences to access Adverty’s innovative ad formats within gaming
Adverty AB (publ) announced a new deal with Verizon Media. With the integration of Adverty’s platform, Verizon Media will enable its wide range of advertisers and audiences to access Adverty’s […]
Romanian Biz launched Show Me the Money! newsletter
Romanian Biz magazine launched a special newsletter, Show Me the Money!, that gives attention to the numbers that are at the base of the business strategy, are the engine for […]
Romania’s M&A market recovering after COVID-19, KPMG survey reveals
The second edition of the KPMG publication “The M&A Landscape in Romania” shows increased optimism among stakeholders, who expect further growth in Mergers & Acquisitions (M&A) activity in Romania in […]
Romanians bought 3 times more ATVs and motorcycles since the pandemic. 30% of ATVRom’s sales, through the TBIPay financing solution
300% higher sales of ATVs, motorcycles, but also scooters, ski jets and accessories in 2020 compared the previous year, ATVRom states. One in 3 customers financed their hobby during the […]
WARC Expenditure Report: UK adspend to recover faster then key intl. markets in 2021
The latest Advertising Association/WARC Expenditure Report expects the UK’s ad market to grow by 15.2% this year, an upgrade of 0.8 percentage points from the last forecast in October 2020. […]
aMVG and Anzu Announce Partnership to Bring Blended In-Game Advertising to the Addressable Media
Turkish Addressable Media AdTech leader aMVG and in-game advertising platform Anzu.io have announced a partnership to bring in-game ads to the addressable media landscape. aMVG will serve as a representative […]
Romanian Music Export will have an online edition on January 31, 2021
After a year poor in events, with a cultural sector in great difficulty and with unclear prospects for 2021, professionals in the music and entertainment industry in Romania are in […]
The 10 Group appointed to launch sustainable laundry disruptor, w’air
Pilot Lite has appointed integrated marketing and communications agency The 10 Group to launch w’air – a sustainable clothing care disruptor – across social, PR and content following a competitive […]