Category: Business
Avandor: Brands can now work together for better results in digital
Avandor Consumer Profiling created for the clients of its Data Management platform a new functionality which allows brands and publishers to share selectively the access to their own data from the […]
Digital Marketing Forum 2016 – all you need to know about online marketing
As company’s promotion is in full process of reinventing and when, according to an EY Romania study, 91% of the local companies consider social media a competitive advantage and 74% use […]
Ogilvy & Mather London hires Mick Mahoney as Chief Creative Officer
Ogilvy & Mather London (O&M London) has appointed former RKCR/Y&R ECD Mick Mahoney to the role of Chief Creative Officer (CCO) to lead the agency’s creative output across its client portfolio […]
Paul Frampton promoted to Chief Executive of Havas Media Group UK and Ireland
Paul Frampton, CEO of Havas Media and Managing Director of Havas Media Group UK, has been promoted to Chief Executive of Havas Media Group in the UK and Ireland. This announcement […]
Romanian Rogalski Damaschin PR communicates for Chic Ville
Starting this year, Romanian Rogalski Damaschin Public Relations communicates for home deco stores Chic Ville and will coordinate the relation with mass media and offer consultancy for brand’s communication strategies in […]
Christophe Guille, appointed General Manager Central Europe and Greater Balkans at PepsiCo
PepsiCo appointed Christophe Guille on the position of General Manager PepsiCo in Central Europe and Greater Balkans, which were brought together in a single business unit. Previous to this appointment, […]
MullenLowe Romania won the creative pitch for Farmec account
MullenLowe Romania is the new creative agency for Farmec, after winning a pitch organized in the end of last year. The communication for cosmetic products is a continuous challenge: the players […]
RTB House – European Tech Meets Latin America
Ad tech company RTB House expands to Latin America, bringing the success of European online display advertising to LATAM markets. The company specializes in sophisticated retargeting scenarios and operates worldwide. […]
Adventures of Poco Eco, one of 2016’s most addictive mobile games in the world
Adventures of Poco Eco: The Lost Sounds, created by POSSIBLE CEE has been declared one of the most addictive mobile games in the world, in 2016, according to Splatter.com. The […]
Madalina Marica (Brand Communication Director Leo Burnett Romania) on “Tadaaam” campaign
Madalina Marica, Brand Communication Director Leo Burnett Romania, explained, in the editorial below, the mechanisms and strategies used by her agency in making “Tadaaam” campaign for Telekom Romania. Returning to […]