Category: Business
GfK study: When it comes of gadgets, Romanians prefer to buy the new ones
Romanians prefer to buy new IT and Telecom products, although their buying power decreased during the last years, and 82% of the ones that own a mobile phone – normal […]
GfK follows the complete route of the modern buyer, online and offline
GfK Romania launches PurchaseJourney.dx, an innovative methodology that analyses for the first time consumers’ conduit in an integrated manner, both online and offline, during the entire process of making a […]
Propaganda Brand New signs the new visual identity for Meda, Romanian processed meat products producer
MedaProd’98 S.A., producer of processed meat products with over 15 years of tradition on Romanian specialized market, decided to reorganize its products portfolio, dropping the old brands Medalis and Numai […]
Hutton launched the campaign Pasta di tutte le paste in Romania
Hutton, the biggest pasta producer in Romania fully Romanian owned, launched the campaign “Pasta di tutte le paste”, daring the pasta consumers to enter the competition to designate Romanians’ favorite […]
GolinHarris to handle PR for the lawyers from Romanian practice PeliFelip
GolinHarris Bucharest added to its portfolio a new account, following a pitch, and will be the PR company that will represent Romanian PeliFelip law practice. The agency will handle law […]
Romanian agencies Zitec Com, StrategAd and Voxline Communication, awarded trips to Android Lab California, during Start Mobile Gala
Zitec Com, StrategAd and Voxline Communication are the 3 Romanian digital agencies that won Start Mobile 2013 competition and that will visit Android Lab, Android’s headquarters in California. The competition […]
Alex Putineanu: With mobile marketing, consumers and brands connect in a very personal way: via mobile phone
Mobile marketing is on the wave for a while now and that happens all over the world, so Romania is aligning to the trends. Alex Putineanu, Managing Director MobileWorks (part […]
Mobile World Congress started the call for papers for its 2014 edition
Mobile World Congress (MWC) started the call for papers process for its 2014 edition, mentioning this is an important research step for developing event’s agenda. In 2014, MWC aims to […]
Bergenbier and Staropramen entrusted their PR to 2activePR
2activePR took over, starting June, the PR duties for Bergenbier and Staropramen, beer brands belonging to Bergenbier S.A. (part of Molson Coors Central Europe). The selection of the PR agency […]
Romanians take loans to support their children’ education – study
Romanians take loans hoping they can improve their living standards and in order to invest in their children’s education, according to a YouGov study made at Provident Financial Romania’s demand. […]