Category: Business
MFB: Online and mobile – on the wave in Romania, to attract increased ad budgets by the end of the year
Romanian digital sector, with online and mobile advertising, saw the biggest increase in attracted budgets, year per year, in 2011, as Alexandra Olteanu, Managing Director Initiative Romania, said, Wednesday, at […]
MFB: Digital – second after TV in 2011; total value of Romanian media market in 2012 – Euro 303M
Initiative launched Wednesday, in a press conference organized at its headquarters, Media Fact Book (MFB), that reached its 16th edition and that includes detailed info on ad budgets spent in […]
Deloitte celebrated 20 years in Romania
Deloitte celebrated 20 years in Romania with a gala that was attended by over 500 guests and took place at Romanian Athenaeum. At the gala, besides representatives of local business community, […]
Bortun•Olteanu handles communication for adidas Group in Romania
Starting June, Romanian independent PR agency Bortun•Olteanu added a new client in its portfolio, adidas Group. The agency will provide services such as PR strategic consultancy, media relations, blogger relations, […]
The Practice, to handle corporate communication for Unilever in Romania
Unilever South Central Europe chose The Practice as the PR agency that will handle, in Romania, its corporate communication. The Practive was selected following a pitch that took place in […]
Brandstalk to handle Kludi creative account in Romania, following a pitch
Romanian creative agency Brandstalk (member The Group) will handle creative duties for Kludi in Romania, following winning a pitch. We always had the highest standards when about quality and we […]
UPC Romania launches Teki remote controller, an innovation for kids
UPC celebrates children’s month by launching a children inspired gadget, dedicated to them – Teki remote controller. The product, a first on Romanian market, allows kids to enjoy fun and […]
Dorna mineral water bottle, a new packaging created by Cocoon Group Bucharest
Cocoon Group Bucharest made the new design for Dorna mineral water brand (Coca-Cola’s portfolio). The redesign project aimed to highlight the newest brand initiatives: continuity in getting close to the […]
Deloitte Romania expands its leadership team with Oana Petrescu joining as a Partner-in-Charge of Consulting
Oana Petrescu has joined Deloitte Romania as Partner-in-Charge of Consulting and Leader of the Financial Services Industry team. Her professional experience expands more than 20 years and includes progression from […]
Delazero, Euro 140,000 sales for Otter
Delazero made the online e-commerce platform for Otter Distribution in Romania and, within less than a year since launch, the e-shop generated over Euro 140,000 orders. Delazero is a Romanian […]