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From Price to Value: Secom® and Sonica Works Bring the Differentiating Criteria to the Forefront with the New “Secom® Standard” Platform

Bucharest hosts conference on Artificial Intelligence regulation and its impact on the economy

You know how many people enter your stores, but SIT-Mobil shows you how many walk past

„The Good Alpine Life” starts at 1.400 meters, a story by Sonica

IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

Category: Ads

Photo by Johnson Wang on Unsplash

Mekanism and HBO celebrate Mother’s Day

HBO comedies are known for having some of the most memorable, comical and colorful lines of dialogue. Fans love them, but imagine what it’s like to hear those lines coming […]

May 12, 2017June 28, 2018 Cristina Blanaru Ads, Creativity

Virgin Radio and McCann Worldgroup Romania launched Play It Safe campaign

Virgin Radio and McCann Worldgroup Romania launched Play It Safe, a project aimed to raise awareness over the consequences young people are exposing themselves to when listening to music to […]

May 11, 2017 Cristina Blanaru Ads, Creativity

Cookie Studio flattens world’s top tennis players in new ad for the ITV French Open

To promote the start of the 2017 French Open – Roland Garros, ITV have brought London based design and animation boutique, Cookie Studio on board to create a striking fast-paced, […]

May 11, 2017May 11, 2017 Cristina Blanaru Ads, Creativity

Jazz creates a new campaign for Provident

After launching a vast visual identity change process in 2016, Provident announces the launch of a new platform in Romania, aligned with the new brand philosophy. Provident will continue to […]

May 10, 2017May 12, 2017 Newsroom Ads, Creativity

McCann New York, Dentsu Tokyo, Leo Burnett Chicago – among top winners at ADC 96th Annual Awards

McCann New York and Leo Burnett Chicago each win an ADC Black Cube for best in discipline, while ADC Designism awards for social good goes to BBDO NY, The Partners, London […]

May 9, 2017May 9, 2017 Cristina Blanaru Ads, Creativity, Festivals & Awards

Lidl gets up close and personal in new Gogglebox-style campaign

Chemistry’s ‘TrolleyCam’ campaign reveals Lidl shoppers’ relatable and comedic interactions, shot by award-winning documentary filmmaker. Every trolley tells one hundred stories, which is why Chemistry is turning the lens on the […]

May 8, 2017 Cristina Blanaru Ads, Creativity

Piranha Bar brings stadium to life for football legend Pelé and Snickers

To mark the launch of Snickers’ ‘Play Like Pelé’ campaign, the confectioner has enlisted the help of creative agency, Irish International, and hybrid production company, Piranha Bar, to bring a […]

May 8, 2017October 25, 2017 Cristina Blanaru Ads, Creativity

Orchard Thieves and Rothco launched an innovative reversible ad

Orchard Thieves, Heineken’s cider brand, launched recently its 2nd TV campaign ‘Start Bold/End Bold’, which is created by independent agency Rothco and is a fully reversible commercial, with a narrative that works […]

May 8, 2017 Cristina Blanaru Ads, Creativity

Fin Design + Effects, INNOCEAN, and Collider bring Hyundai’s new model to life in stratospheric style

To promote the launch of its new and improved i30 model, Hyundai teamed up with INNOCEAN Worldwide Australia, Collider, and boutique design and VFX house, Fin, to create ‘Fall’. Directed […]

May 5, 2017May 7, 2017 Cristina Blanaru Ads, Creativity

FCB Brasil signs “Invisible Sexism” for Estado de São Paulo

FCB Brasil and Estado de São Paulo, one of Brazil’s most read newspapers, launched the “Invisible Sexism” campaign in order to shed light on the rape culture that is so […]

May 3, 2017 Cristina Blanaru Ads, Creativity

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