Category: Creativity
Photo by Aaron Sebastian on Unsplash
Cif continues to clean Romania in 2015, together with McCann and MRM
Together with MRM Romania and McCann Bucharest, Cif (Unilever brand) started, last year, a campaign aiming to clean the streets of aggressive language and images susceptible to influence in a negative […]
IKEA launches furniture that allow wireless charging
At Mobile World Congress, IKEA announced the launch of the first products from a collection which will help to wireless charge gadgets such are smartphones and tablets. The new solution […]
Lipton Sparkling Iced Tea, promoted with an ad signed by DDB New York
DDB New York signs a 30 seconds TVC promoting Lipton Sparkling Iced Tea, with the ad scheduled to premiere across a number of prime time and specialty networks on March 2nd. […]
Zulu launches humourous campaign for National Advertising Challenge
Zulu launched a new humorous campaign just in time for the National Advertising Challenge (NAC) to issue its annual creative briefs to Canada’s advertising community. Nine briefs have been […]
Adjust Your Set UK recruited from Marie Claire and Leo Burnett
UK content agency Adjust Your Set expanded its editorial & publishing and creative teams by appointing Hannah Smith to the newly created role of Digital Publisher and Angel Capobianco as Creative […]
Centrade Romania invites consumers to live La Dolce Vita, in a campaign for La Festa
Romanian Centrade and the actress Alexandra Dinu bring to life a “dolce vita” experience in the most recent campaign for La Festa Cappuccino, which runs in Romania from February to April. […]
Cannes Lions introduced the Creative Effectiveness Advisory Scheme
As part of its commitment to assisting clients and their agencies demonstrate the value of creativity, Cannes Lions, in association with The Effectiveness Partnership, has introduced the Creative Effectiveness Advisory Scheme. […]
Centrade Romania signed the launch campaign for HBO Europe’s series Umbre
Centrade Romania signed the launch campaign for the series “Umbre” (“Shadows”), produced by HBO Europe and directed by Igor Cobileanski and Bogdan Mirica. The campaign – which ran during the first season of the […]
Jesse Coulter, Co-CCO CAA Marketing, appointed to head LIA’s Branded Entertainment Jury
Jesse Coulter, Co-Chief Creative Officer CAA Marketing, a division of leading entertainment and sports agency, Creative Artists Agency (CAA), has been appointed the 2015 London International Awards (LIA) Branded Entertainment Jury […]
Illy coffee launches a special edition packaging in Romania, designed by a Romanian artist
Illy coffee launches a special edition packaging in Romania, with 20,000 coffee boxes to be decorated by a Romanian artist as part of a pilot project. The Italian premium coffee brand illycaffè […]