Category: Creativity
Photo by Aaron Sebastian on Unsplash
The road to Eurobest – the adventure
The check-in is closed, yet her willingness is open: “you can pass, but if you don’t get in time at the boarding gate, you will lose your …“. I’m already […]
Romanian DDB rewrites Holidays wishes in a new Skittles campaign
Romanian DDB, part of thegroup, launched the campaign “Ho-ho-ho the Rainbow!” for Skittles, a first in the local communication for Wrigley Romania’s brand. The outdoor campaign for winter holidays rewrites the […]
L’Oreal Paris Romania and McCann Bucharest launched the campaign “The story of your beauty”
L’Oreal Paris Romania and McCann Bucharest launched the campaign “The story of your beauty”, supported by the brand Accord Parfait. The campaign aims to prove the diversity of Romanian women’s […]
Andreea Raicu, image for an Oriflame perfume in Romania
Andreea Raicu is the image of VIP Night perfume, in the newest campaign made by Romanian independent agency Sister for Oriflame Romania. By signing the campaign, Sister enters the cosmetics […]
AME becomes AMES – Asian Marketing Effectiveness & Strategy Awards
AME becomes AMES – Asian Marketing Effectiveness & Strategy Awards, with the add of three new strategy sections that will complement the existing recognition of effectiveness. The three strategy sections will be […]
ADC*Ro School, with 44 students for the 6th edition
ADC*RO School will start its classes in January and has 44 students that will participate to the seminaries and tutoring sessions held by Romanian creative directors such as Adrian Preda (Friends […]
Fred & Farid Shanghai made qilins real to promote a jewelry brand
In the Chinese competitive luxury market, there was little place for the original, modern but unknown high-end jewelry brand Qeelin. Fred&Farid noticed that the name – Qeelin – was inspired from […]
ZenithOptimedia: Mobile to drive growth in global adspend over the next three years
Advertising is set to see the strongest sustained period of growth in ten years, with global adspend growth forecast to rise from 3.6% in 2013 to 5.3% in 2014. Growth […]
Proof of Santa – a Zulu app to raise money for charity
Parents no longer have to don awful-smelling red suits or over-indulge in cookies and milk on Christmas Eve to have their kids believe in the magic of Santa, thanks to […]
Advertising for a purpose
Simon White and Humberto Polar Mayo from Draftfcb Peru focused their presentation at Eurobest 2013 on goodvertising. Goodvertising it’s about brands that are choosing to play a role in people’s […]