Category: Creativity
Photo by Aaron Sebastian on Unsplash
UPDATED: Romania wins Grand Prix for PR and trophies in other categories at Eurobest 2013
(includes statements from some of the Romanian winners at Eurobest) “Why don’t you Come Over?” (WDYCO) campaign just won the Grand Prix for PR. The campaign created by GMP Advertising […]
Can shopper marketing be exciting?
“This is a new era and a new balance, so it demands a new formula. Shopper marketing is a significant growth area and the next biggest battleground for retailers.” This […]
The risk of conformity
Darin Brown from Crispin Porter & Bogusky is one of the Eurobest speakers who adapted his speech to the festival’s main theme, “bravery”. He opened the second day of Eurobest […]
Interesting things people from different agencies said at Eurobest 2013
Tor Myhren, Worldwide Chief Creative Officer at Grey, talked about the boring history presentations which are held for new clients, which may take up to 45 minutes. In order to […]
Coca-Cola Zero organizes an Antarctica expedition for Musica Zero
19 winners of a promotion conducted by Coca-Cola Zero in Argentina, Chile, Colombia, Costa Rica and Mexico are travelling by ship to Antarctica, to participate to “Música Zero”, cultural event […]
Payback time: Romanian satirical publication, pranked by one of its targets
Romanian satirical publication Times New Roman had its payback. The publication reflects, with humor and irony, events and facts that happen in Romania, presenting to its readers fun “made-up” news, […]
Romanian advertising’s first year, in a book signed by journalist Petre Barbu
On December 11th, Romanian journalist and writer Petre Barbu will launch his book that tells, in interviews, the story of the first advertising year in Romania. The book is published […]
Dubai Lynx, open for entries; Jury presidents line-up – complete
Dubai Lynx is now open for entries across the 15 categories for the 2014 edition of the festival (scheduled to take place on March 9-12). Also, the three jury presidents […]
Romanian nominees at Eurobest 2013
Eurobest released this year’s festival shortlists and, on those accessible by now, Romania is represented by 4 agencies, namely McCann Erickson, Graffiti BBDO, GMP Advertising and Publicis Bucharest. McCann Erickson […]
Publicis Events organized for the 12th year in a row the TVMania Awards Gala
TVMania Awards Gala was organized this year also, for the 12th year in a row, by Publicis Events, represented by Radu Baitan – Events Manager and General Producer of the […]