Category: Creativity
Photo by Aaron Sebastian on Unsplash
Jeff Goldblum, in the 1st PayPal marketing campaign in US
Jeff Goldblum stars in PayPal’s first, fully integrated national marketing campaign in the U.S.. The highlight of the campaign is a video series featuring the actor, offering a human and humorous take […]
Ford C-Max rolls out smoothly on hybrid market
To launch Ford C-Max Hybrids with the goal of breaking through the Prius-dominated hybrid market, Team Detroit introduced a series of broadcast spots, short brand films and other cross-media campaign […]
Hitchhiking for a job at McCann Bucharest – the result
In the beginning of September, McCann Bucharest announced quite an unusual competition to hire a new Junior Art. The candidates were asked to make a sign that would help McCann’s […]
@RussLidstone: We’re in a content game and we have to ask the right questions
Russ Lidstone, CEO Havas Worldwide London (former EuroRSCG London) said, in his IAB Forum Romania presentation, that brand must engage people, as agencies and people working in the advertising industry […]
Air France seeks a match for Paris
Air France launched the autumn campaign “Find a match for Paris” with contest with prizes and up to 25% discounts for tickets prices between October 10th-31st. Also, the airline offers […]
The Secret Service tempts women with Kinder Bueno
Kinder Bueno and The Secret Service launched a campaign during which the women are tempted with 100 bags-jewels. The campaign amplifies the power of temptation, that defines the emotional discours […]
Saatchi & Saatchi and Sensiblu launched a new communication platform
Sensiblu launched, in the start of October, an advertising campaign that aims to increase the notoriety of the company and consolidate its position as leader on pharma retail market. The […]
HIPPOS Innovation Research or how to make angry consumers work for you
Hippos launched the newest online consumer research service, Lead User Communities, with the launch being made during Internet & Mobile World, an event that took place in the end of […]
Nominees for Romanian PR Award
The jury at the 10th edition of Romanian PR award announced the nominees, with 75 works shortlisted from the total of 260 projects entered in 24 contest sections. The winners […]
Lowe&Partners and VEKA teamed with Ionut Iftimoaie in a viral campaign for Veka windows
Lowe&Partners is responsible for “Champion of my Soul” song dedicated to Ionut Iftimoaie by a misterious woman. The video is a hit over the internet for over a week and […]