Category: Creativity
Photo by Aaron Sebastian on Unsplash
Updated: Pepsi’s Kick in the Mix campaign recruits Lionel Messi for 2012 campaign
(adds info about the TV ad – partially filmed in Romania – launch and statement from Romanian PepsiCo representatives) Pepsi launched the new TV ad for 2012 football campaign “Kick […]
Partnership The Group – Omnicom on Romanian market
OMD and PHD, part of Omnicom Media Group, and The Group, Romanian communication holding leaded by Zoltan Szigeti and Mihaela Nicola, forged a partnership through which The Group becomes shareholder […]
Romanian Effie Awards 2012 started the entry period
IAA Romania (International Advertising Association Romania) and UAPR (Romanian Advertising Agencies Association) announced the start of the entry period for this year’s edition of Romanian Effie Awards. The agencies and […]
Bruce Duckworth, Ivan Zacharias and Rob McLennan – to lead Design, Film Craft and Radio Juries at Cannes Lions 2012
Cannes Lions announced the presidents for this year’s juries in Design, Film Craft and Radio categories. Bruce Duckworth, Creative Director Turner Duckworth, UK, will lead the Design Lions Jury. After […]
The Alternative School launches Young Marketers Creative Academy competition
The Alternative School for Creative Thinking launches Young Marketers Creative Academy competition, that will take place during school’s Cannes Semester and will include solving semester briefs and a 24-hours contest. […]
Grey-G2 Romania turned into G2 Romania
Grey-G2 Romania ended its rebranding and turned into G2 Romania sometimes during the past week, according to a press release sent to a part of Romanian press. Grey Romania is […]
Publicis Groupe buys back 18M shares from Dentsu
Following an offer made by Dentsu, Publicis Groupe has purchased a block of 18M own shares from the Japanese company for Euro 644.4M (Euro 35.80/share). The buy was made afetr Supervisory […]
Olivier Altmann from Publicis Worldwide – Jury president at Cresta 2012. Festival is open for entries
The Cresta Awards opened the entry period for its 20th worldwide competition and announced that the Jury President in 2012 will be Olivier Altmann, Chief Creative Officer Publicis Worldwide (Paris). During […]
New biscuits from Kraft Foods Romania, promoted with an integrated marketing campaign
Kraft Foods Romania launched a new products in belVita Start biscuits range, available on the market either in 50 grams packs or in 300 grams boxes. The launch of the […]
A new Romanian campaign for McDonald’s, signed by TBWABucharest
TBWABucharest signs a new campaign for McDonald’s in Romania, offering urban tips in 4 commercials, in which The Geekster, Florence, BumBum and P – Jay are the 4 heroes that […]