ITC

Sid Lee Takes Us on an Adventurous Ride for Ubisoft’s new Riders Republic

Ubisoft recently announced the launch of a new game, Riders Republic, a massively social outdoor sports playground where you can ride online with over 50 players displayed simultaneously, on next gen, in the…

Eek! Games Invites Anzu to House Party with New Partnership Announcement

Anzu.io, the world-leading in-game advertising platform, announced today that it has entered into a new partnership with Eek! Games, the developer of the popular AI-driven simulation game House Party. With the integration of…

Adverty invents and launches new in-game brand advertising format with seamless In-Menu™ ads

Adverty AB (publ) has invented and launched a new in-game brand advertising format called In-Menu™, which enables contextually relevant IAB display banner ads on menu screens in between gameplay. The new ad unit,…

A team of artists from Romania and UK transform the year 1994 into a video game

A team of artists and programmers from Romania and UK worked in the last months at a video game that shows how life was before the Internet. Created for the ones born in…

New Global Deal Between Ubisoft and In-game Advertising Platform Anzu.io Brings Blended In-Game Ads Into Trackmania

World-leading in-game advertising platform Anzu.io announced its partnership with leading video game publisher Ubisoft. This first collaboration between the two companies is already taking place inside the hit PC racing game Trackmania, developed…

Venatus expands in-game advertising offering with Frameplay

Venatus, the advertising technology platform focused on gaming and entertainment, has today announced a global partnership with Frameplay.gg. The partnership will see Venatus monetize Frameplay’s in-game advertising placements, reaching millions of gamers worldwide….

Dev.Play, the game development conference for Eastern Europe, to take place online in November

The 2020 edition of Dev.Play, the game development conference for Eastern Europe, will take place fully online between 3-4 November 2020. The conference will include 2 days of livestreaming, each lasting around 8…

WARC Global Advertising Trends: Brand investment in e-sports to rise to $844m in 2020, new audiences – hard to woo during lockdown

Global advertising spend on e-sports is expected to rise again this year despite global recession – and is forecast to top $1bn in 2022 – largely driven by the desirable profile of the…

Anzu inks exclusivity deal with Axis Games, bringing In-Game Ads to their games on PC & Console

Anzu, the world-leading provider of in-game advertising, recently announced that it is expanding its cooperation with independent game developer Axis Games. After successfully integrating the ad platform solution into Axis Game’s mobile version…

Mihai Iancu (Rezolv IT) on MSP/IT outsourcing in Romania – services and challenges

Mihai Iancu, CEO Rezolv IT, offered, in an interview for AdHugger, details about what it means to be a MSP/IT infrastructure outsourcing provider, which are the main barriers the business faces on the…

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