Gaming

New Global Deal Between Ubisoft and In-game Advertising Platform Anzu.io Brings Blended In-Game Ads Into Trackmania

World-leading in-game advertising platform Anzu.io announced its partnership with leading video game publisher Ubisoft. This first collaboration between the two companies is already taking place inside the hit PC racing game Trackmania, developed…

Venatus expands in-game advertising offering with Frameplay

Venatus, the advertising technology platform focused on gaming and entertainment, has today announced a global partnership with Frameplay.gg. The partnership will see Venatus monetize Frameplay’s in-game advertising placements, reaching millions of gamers worldwide….

Dev.Play, the game development conference for Eastern Europe, to take place online in November

The 2020 edition of Dev.Play, the game development conference for Eastern Europe, will take place fully online between 3-4 November 2020. The conference will include 2 days of livestreaming, each lasting around 8…

WARC Global Advertising Trends: Brand investment in e-sports to rise to $844m in 2020, new audiences – hard to woo during lockdown

Global advertising spend on e-sports is expected to rise again this year despite global recession – and is forecast to top $1bn in 2022 – largely driven by the desirable profile of the…

Anzu and League-M Europe partner to bring in-game video advertising to more European brands

Anzu, the leading global in-game advertising company, announced a new partnership with League-M, the premier agency for introducing international technologies and publishers to Germany and across Europe. Through this strategic partnership, League-M will…

Anzu.io is the First and Only In-Game Advertising Platform to Receive Highest-Level Security Audit

Anzu.io is now the first and only in-game advertising company ever to qualify for ISO 27001 certification. A global platform that immerses native ads into video games and esports, Anzu can now offer…

Anzu.io and Nielsen team up to bring advanced brand lift measurement to In-Game advertising

Global in-game advertising platform Anzu.io has announced a new collaboration with Nielsen Connectivity which will bring advanced advertising effectiveness measurement, optimization, and real-time brand-specific metrics to in-game ad campaigns, driving a new wave…

Global marketing executive Jamie Gutfreund joins Anzu.io as Strategic Advisor

The leading in-game advertising platform Anzu.io has announced the appointment of Jamie Gutfreund as a Strategic Advisor. Gutfreund is an accomplished global marketing executive with experience in technology, gaming, consumer products and entertainment, including…

bet365 backs White Bullet for renewed ad protection partnership

White Bullet Solutions, the digital marketing transparency experts today announced the continued ad protection partnership with leading online gaming brand bet365. In the face of increased advertising criteria, bet365 has restated its commitment…

New research by Dentsu Data Labs and Adverty Reveals Mobile Users Prefer Non-intrusive In-game Ads Over Web Banners

Display advertising placed in natural contexts within games are the favored ad format among mobile users, according to new research carried out by Dentsu Data Labs and Adverty, the leading in-game ad platform…

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