Gaming

Global marketing executive Jamie Gutfreund joins Anzu.io as Strategic Advisor

The leading in-game advertising platform Anzu.io has announced the appointment of Jamie Gutfreund as a Strategic Advisor. Gutfreund is an accomplished global marketing executive with experience in technology, gaming, consumer products and entertainment, including…

bet365 backs White Bullet for renewed ad protection partnership

White Bullet Solutions, the digital marketing transparency experts today announced the continued ad protection partnership with leading online gaming brand bet365. In the face of increased advertising criteria, bet365 has restated its commitment…

New research by Dentsu Data Labs and Adverty Reveals Mobile Users Prefer Non-intrusive In-game Ads Over Web Banners

Display advertising placed in natural contexts within games are the favored ad format among mobile users, according to new research carried out by Dentsu Data Labs and Adverty, the leading in-game ad platform…

Anzu.io partners with Forensiq to bring advanced fraud protection to In-Game advertising across platforms 

In-game advertising platform Anzu.io and MRC-accredited fraud-prevention solution Forensiq announced a new partnership representing the first-ever fraud detection collaboration for in-game advertising. This partnership will allow Forensiq to detect and score general invalid…

Adverty partners with MADFINGER Games to enable seamless in-game ads

Adverty AB,  the leading in-game platform, has signed an agreement with world-class independent game developer MADFINGER Games to enable seamless in-game advertising in the upcoming new title “Shadowgun War Games”. Launching on Google…

Bandai Namco Entertainment Europe and Biborg announce the release of Captain Tsubasa: Rise of New Champions on PC/PS4 and Nintendo Switch

Bandai Namco Entertainment Europe is announcing the upcoming release (2020) of Captain Tsubasa: Rise of New Champions, the PC, PS4, and Nintendo Switch, an adaptation of the cult manga series, Captain Tsubasa. To…

Electronic Arts launched Fifa20, developed in Bucharest and Vancouver

Electronic Arts launched globally FIFA 20, the newest edition of the popular francise of sport video games. The game is developed by EA studios in Bucharest and Vancouver and is available globally for…

Ubisoft selects Biborg to lead artistic direction on new “Ubisoft Experience” event series

For the first time, Ubisoft has decided to organise a series of special events for its devoted fans around the world. To this end, the video game company awarded the artistic direction to…

VOO ‘Raging Banners’: the first voice-activated banners reacting to gamer rage

Since the internet has become an integrated part of our daily lives, ‘connection speed’ has become a main battleground. It’s one of the main reasons to switch provider. VOO, one of the main…

Electronic Arts selected Golin to coordinate its communication in Romania

Golin Bucharest was selected to handle the PR duties for Electronic Arts Romania, one of Electronic Arts studios, after it won a pitch organized by the console, PC and mobile games producer. Golin…

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