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pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Cresta Awards 2026: Independent agency Try takes both Grand Prix for IKEA

Interbrand Appoints Estelle Wackermann as Managing Partner, based in London

Mediascope received the Brand Experience Award at French Tech Bucharest

Eurobest 2026 announced Jury Presidents

Interrail launches new global brand platform ‘The Interrail Effect’ by We Are Pi

Maserati and Migrante present ‘Luxury, every day’

Sector 7 HUB launched Imopoly, through a playful digital campaign

DevTalks Cluj 2026, focused on AI impact over tech future

Category: Branding

Photo by Karly Santiago on Unsplash

2014’s trends in packaging design: from recyclable to comestible, with second life, simplicity and white

Irinel Ionescu, Creative Director AMPRO Design Romania, detailed, for AdHugger, the trends that will be visible in 2014’s packaging design: recyclable or even comestible packaging, second life ones, solving problems shapes, […]

January 6, 2014January 29, 2014 Cristina Blanaru Branding

Happy Holidays!

AdHugger wishes you Happy Holidays, an awesome Christmas and a Happy New Year. We’re waiting to catch up in 2014, with more news and interesting marcom facts!    

December 23, 2013January 29, 2014 Cristina Blanaru Branding, Business, Creativity, Digital & Media, Festivals & Awards, ITC, Marketing, Media, PR

Romanian ceramic blocks producer finished its rebranding, with help from GMP PR and The Cell

Romanian Cemacon, producer of ceramic blocks, ended its rebranding process, conceived and implemented by Romanian agencies GMP PR and The Cell. The rebranding was decided by the company as part […]

December 16, 2013December 16, 2013 Cristina Blanaru Branding, PR

AMPRO Design redesigned Linco’s packaging in Romania

AMPRO Design redesigned the packaging for Linco margarine, a brand distributed in Romania by Orkla Foods. Linco is a brand that the entire family loves for its happy and optimistic […]

November 27, 2013 Cristina Blanaru Branding, Business

Storience launches Zâmburi, an unique cultural product in Romania

Storience – the agency founded by Stefan and Adriana Liute – launched, on Friday, Zamburi , an innovative entrepreneurial project targeting Romanian market.  Zâmburi is an umbrella brand that will reunite, for […]

November 24, 2013January 29, 2014 Cristina Blanaru Branding, Business, Events, PR

Propaganda Brand New created the visual identity for Egregio brand from Vincon

Propaganda Brand New created, for Vincon, a new wine brand, Egregio, a contemporary young wine to answer the new tastes consumers acquired. In positioning the brand, we aimed to attribute […]

October 24, 2013November 12, 2013 Cristina Blanaru Branding, Business, Creativity

AMPRO Design – branding and packaging design for a new Danone range of dairies for Romanian market

Danone launches, on Romanian market, a new range of dairies, “Traditions”, bringing in consumers’ attention the good tastes inspired by Romanian traditions “Traditions” evokes the traditional decorations and colors, placing […]

October 3, 2013October 11, 2013 Cristina Blanaru Ads, Branding, Creativity

A new retail experience? Brandiend handled concept and design for AB Cool Food

Mega Image, leading Romanian urban retailer and part of the international Delhaize Group, launched a new concept store in Bucharest, a pioneering experiment in Romania, by offering an impressive specialized […]

October 3, 2013October 11, 2013 Cristina Blanaru Branding, Business

Alexandrion, best sold brandy in Romania, has a new visual identity and packaging

After 17 years of presence on the Romanian market, Alexandrion Grup Romania launched a new visual identity and a new bottle for the best sold brandy brand in Romania. With […]

September 20, 2013November 15, 2013 Romanita Oprea Branding, Business

Romanian state news agency Agerpres rebranded, with help from the Public Advisors and PQB

The Public Advisors, Romanian communications agency, and PQB, Romanian creative agency, are the ones that made the new communication strategy and rebranding for Romanian state news agency Agerpres. The entire […]

September 18, 2013September 18, 2013 Cristina Blanaru Branding, Business, Media

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