Category: Studies
ROADS: Romanian online advertising in 2012 – RON 98.6M
The total reported value of Romanian online advertising market in 2012 is of RON 98.6M, according to a newly released wave of ROADS, a study made by PwC Romania and […]
Internet users in Europe: over 55 y.o. in Denmark, 15-24 y.o. in Bosnia and Moldavia
Nearly half of Bosnian and Moldavian internet users are 15-24 y.o. while in Denmark, on the other hand, a quarter of the online population is older than 55 y.o., a […]
Realitatea TV, back on the first place among the top most frequently quoted media sources
Realitatea TV, Hotnews.ro and Antena 3 are among the media sources most frequently quoted in the written press, according to mediaTRUST. The study was conducted based on 509 materials referring […]
Strengthening economy to boost global advertising growth from 3.9% in 2013 to 5.6% in 2015
ZenithOptimedia predicts global advertising expenditure will grow by 3.9% in 2013, reaching US$518bn by the end of the year. As has been the case since the start of the economic […]
mediaTrust: European Drinks, Procter&Gamble and Reckitt Benckiser – most active advertisers in Romania in March
European Drinks, Procter&Gamble and Reckitt Benckiser are the advertisers with the biggest visibility in the media, in March, according to mediaTRUST, one of the leading providers of monitoring services. In […]
Studiu Ericsson ConsumerLab: Generation Y and the ideal company
A new study from Ericsson ConsumerLab shows that Millennials think personal communication during work hours is a right not a benefit and they expect to stay connected at work . […]
Romanian Kinecto developed an online platform that will revolutionize marketing research
Kinecto developed ZappiStore, an online marketing research platform that aims to democratize this marketing branch and make it more accesible for small and medium companies, that cannot afford financing classical […]
Romanian clients – willing to pay Euro 1,000-2,500 fees for PR services
Confident Communications, marketing and PR boutique, released a study made in January-February 2013, via interviews with 50 entrepreneurs (small and medium entreprises – IMM). The entrepreneurs that participated in the […]
Okazii.ro: Jewels Romanians are looking for online
Okazii.ro released a study that shows that the most looked for jewels by Romanians are engagement rings, Shamballa bracers and Swarovski necklaces. The conclusions are based on the researches made […]
GfK reads emotions generated by commercials with EMO Scan
GfK announced it integrated EMO Scan, a new instrument to measure emotions, in its ad testing system. Available in Romania starting March 2013, EMO Scan analyzes, in real time and […]