Category: Studies
Hungarian digital ad spend in 2012: 35.65 BN HUF
Digital net adspent in Hungary was of 35.65BN in 2012, with Hungarian advertisers spending 4.5BN HUF more on digital last year, which generated a market growth of 14%. By advertising […]
Marketing Sherpa published 2013 Email Marketing Benchmark Report
MarketingSherpa published recently 2013 Email Marketing Benchmark Report, highlighting the trends for this year in the specialized industry. The new report outlines a series of emerging trends in email marketing. […]
Grayling Pulse: Most organizations use just 10% of communication budgets for CSR
According to Grayling Pulse survey, most organizations (37%) allocate just 10% from their communication budget to CSR communication and 52% think media is interested in covering CSR issues. The research […]
Rogalski Grigoriu PR study: After the horse meat crisis, Romanians bought more chicken
A study made by Rogalski Grigoriu PR – Horse meat crisis face to face with Romanian consumer – shows that the scandal related to horse meat labeled as beef determined […]
Starcom MediaVest Romania: Mothers have more to do in less time
Starcom MediaVest Group continued its infographics series with a new study, Modern Tech Mums. The infographic presents data on the effects modern technologies have over family life and, especially, over […]
Gemius and Evensys to present the results of Leading Brands study during Digital Marketing Forum conference
Gemius and Evensys will present the results of Leading Brands study on March 6th, during Digital Marketing Forum, an event that will take place at Crowne Plaza Hotel in Bucharest. Leading […]
GfK: Smartphones give a new boost to the telephony market
GfK presented its results for 2012 at Mobile World Congress Barcelona and showed that the worldwide demand for mobile phones increased significantly in 2012. Last year posted a first: on […]
According to studies, Romanians celebrated Valentine’s and spent more on presents
According to info released by Romanian 2Parale, PayU Romania and Reveal Market Research, Romanians celebrated this year’s Valentine’s Day and spent more money on presents, buying them both online and offline. […]
Romanian Starcom MediaVest launched HumanGraphExperience infographics
Romanian media agency Starcom MediaVest launched HumanGraphExperience, aiming to offer relevant and constant info on the dynamics of consumers and brands relationship and the impact its evolution has over the […]
RECMA released Global Report Network Diagnostics; Media Investment (the group) mentioned in the report
RECMA (Research Company Evaluating the Media Agency Industry) released on Monday its Global Report Network Diagnostics, that consists in an aggregation of the qualitative evaluations that cover 46 countries (Croatia and New Zealand newly […]