Category: Studies
Mediascope: Europeans – exposed to 3 screens and spend more time online
84% of the Europeans are browsing the internet and watch TV in the same time and 59% are online on the mobile phone or tablet while they are watching TV, […]
Top automotive brands with the biggest advertising volume in the first five months of 2013
Despite the negative forecasts on market’s evolution, car makers keep promoting their products. mediaTRUST made an analysis and spotted the most visible car brands, from advertising’s point of view, during […]
Gemius study: Mobile devices on the rise, Denmark – biggest share of mobile page views, Slovakia has the highest market growth
Mobile phones and tablets take over the virtual reality, with their internet traffic share growing every year, according to a Gemius study, that also shows that biggest share of mobile […]
The Planner Survey comes up with interesting data at its 8th edition
The Planner Survey 2012-2013, a study initiated and ran by Heather LeFevre, reached to its 8th edition and continues to generate interesting data related to planners’ world and salaries. The […]
mediaTrust analysis: Antena 3 – most frequently quoted media source
mediaTRUST made a top of the most quoted media sources in April, with Antena 3 and Hotnews.ro topping the rankings, while Romania TV also made its way to the first places. […]
ZenithOptimedia: Google takes top position in global media owner rankings
Google is now the world’s largest media owner, according to ZenithOptimedia’s “Top Thirty Global Media Owners” report. Google moves up from second position and boasts media revenues 39% higher than […]
Romanians rank 18th in Europe when it comes of common sense
A study made by Romanian processed meat brand Pate Bucegi (Scandia Food), Romanians consider that they have a moderated dose of common sense and place Romania on the 18th place […]
GfK study: Discount stores – most wanted for shopping by Romanian consumers
Modern commerce is in a continuous change, with Romanian retailers making their presence felt both with a big number of stores, but also with intense promotional activities in media. In […]
Are Romanians in for a sustainable lifestyle? Unilever tried to find out
Unilever, a company that put in center of its activities a sustainable lifestyle, presented the 2 years results for Unilever Plan for a Sustainable Lifestyle, but also the results of […]
Starcom MediaVest puts youth fun habits in a new infographic
Starcom MediaVest continues its series of infographics reunited under the umbrella “HumanGraphExperience” with a new one, “The Pursuit of Fun“, which surprises this time the entertainment habits of young people, one […]