Category: Studies
Andreea Marin – most publicized Romanian celebrity in print for 2nd month in a row
Andreea Marin and Victor Becali continued, for a second month in a row, to top the rankings of the most publicized celebrities in Romanian printed press, mediaTRUST reports. Andreea Marin […]
Gemius study: Mobile ads are gaining ground in CEE
An average of 3% of advertisements in Central and East Europe is displayed on tablets and phone screens, with Lithuania assuming the leading position in this field, a Gemius study […]
Media Fact Book Initiative 2013: Performance media – biggest increase of ad budgets attracted in 2012
Initiative Romania launched Media Fact Book 2013, the 17th edition of the study that makes a complete analysis of Romanian media market, highlighting market’s transformations during 2012 and perspectives and […]
Gemius study: Giants knocking at the CEE e-business doors
The entry of Google or Amazon to the e-commerce market in CEE has been brought up on many occasions, but the business does not seem to take the matter seriously. […]
A lawyer, 1st first in the top of female public figures most present on TV in May
Lawyer Paula Iacob is top female public figure present on TV in May, with 15 presences, according to a mediaTRUST study. Second was the senator Gabriela Vranceanu Firea (12), on […]
Biz Magazine released the top of the most social media active brands in ROmania
Biz Magazine released for the 5th year in the row the ranking of the most active brands in Romanian social media. The top includes 50 brands that, last year, included […]
Esomar MeetUp Romania: Spender or Saver?
The 3rd edition of ESOMAR MeetUp Romania, in partnership with Marketing Faculty from Romanian Economic Sciences Academy, took place recently, with Romanian and international speakers answering a series of questions […]
GfK study: Privately owned brands beat economical crisis
A GFK study monitoring households consumption shows that, during last years, privately owned brands posted an accelerated growth, reaching to a 12% share of the total value of large consumption […]
Study: Praktiker Romania has a strong emotional tie with its consumers
Praktiker Romania is the first do-it-yourself retailer on top of chain stores, having the highest index of attachment with its consumer, according to “Emotional Branding” study, made by 360insights. The […]
Study: Romanians appreciate the most Milka, Nokia, Adidas, Dacia or Nivea
ICERTIAS – Best Buy Award – Romania 2013/2014 is the 1st “Best Buy Award” research study made in Romania and showed that brands such as Milka, Nokia, Adidas, Dacia or […]