Category: Media
Romanian platform SMARK repositions, through an image campaign
After a series of changes of design and editorial structure, SMARK, Romanian editorial platform targeting marketing professionals in Romania, is focusing on its new positioning by launching an image campaign. […]
Bucharest Subway to give stations football players’ names for Europa League Final
As London Olympics set the model, Bucharest subway will lend football players’ names for 6 of its stations, between May 6th-10th, as Europa League 2012’s final is scheduled to take […]
Rebranding for PaginadeMedia.ro
Romanian outlet PaginadeMedia.ro relaunched on May 3rd, with a new design signed by Infinit Solutions. Also, in its new version, PaginadeMedia.ro has also a version for mobiles and new sections. […]
Zenith Romania launches its international positioning on the local market
ZenithOptimedia Group, fast growing international media network that includes also Zenith Romania, underwent a global branding process, relaunching today with a new positioning – “Live ROI”. Known as “The ROI […]
New informative product from Romanian State TV, distributed through self-service ZebraPay terminals
Romanian State TV and ZebraPay, company that offers electronic payments services through self-service terminals, closed a partnership through which Romanian State TV (TVR) will distribute towards general public general news […]
Raluca Mateescu, the new Head of MEC Interaction in Romania
Raluca Mateescu is, starting April 18th, the new Head of MEC Interaction, the online services specialized division of MEC Romania. Raluca will coordinate the 8 members team from MEC Interaction. […]
A Romanian, among the finalists of Google Photography Prize 2012
A Romanian woman is among the 10 finalists of Google Photography Prize 2012, a competition offering student photographers a chance to share their best photographs with the world. She is one […]
McDonald’s, targeted by Romanian Consumers’ Protection Authority for misleading advertising
Romanian National Authority for Consumers Protection (ANPC) asked Romanian National Audiovisual Council (CNA) to apply the appropriate sanctions to McDonald’s Romania regarding a TV ad considered misleading as it claims […]
Interactive voting app from UPC Romania, for TV contests
UPC Romania launches a new option for its clients, an interactive app that its HDTV clients can use to vote directly with their remote. This way, UPC clients that are […]
Cannes Lions and Haymarket plan a Digital Media Festival in Asia
Lions Festivals, organisers of the Cannes Lions International Festival of Creativity, and Haymarket Media announced an agreement to extend their joint venture in order to also include Digital Media Awards […]