Category: Digital & Media
Photo by Daniel Gzz on Unsplash
WARC / Moore Stephens research estimates UK & US martech market worth $34.3BN a year
A new research assessing the current and future state of the martech industry, has found that the UK and US martech market is growing exponentially as demand for new tools […]
Efforts for inter-measurable Total Video eco-system in Romania
Info-Sanatate, GBD Research and Romanian Association for Indoor Advertising have made the first steps towards an inter-measurable Total Video eco-system in Romania, by introducing a Marketing ROI Multiscreen modeling for […]
Romanian PRO TV group rebrands all its channels – same visual identity and changes in names
Pro TV media group’s channels will be reunited under the same graphic and visual concept, but also at naming level, so that one identity, one concept, will be used for […]
RTB House reaches India
RTB House, a global company providing state-of-the-art retargeting technology for top advertisers worldwide, adds India to an ever-growing presence in Asia-Pacific (APAC) markets. Country Manager Kshitiz Randhir Shori will lead […]
Study: Global mobile advertising revenues tops €63BN in 2016
IAB Europe, the IAB and IHS Markit revealed their global figures for mobile advertising revenue today. The figures show that mobile advertising growth continues to accelerate and increased 60.5% to […]
IMS Internet Media Services to acquire majority stake in Httpool
IMS Internet Media Services (IMS), subsidiary of Sony Pictures Television Networks and one of the largest digital ad sales and media buying companies in Latin America, announced it has reached an agreement […]
Ebiquity joins Facebook’s Marketing Mix Modelling Program
Ebiquity, an independent, global leader in marketing and media analytics, has joined the Facebook MMM Program. Ebiquity will be able to leverage Facebook data on behalf of its clients for […]
Latest IAB Europe’s AdEx Report: Romania posts highest year-on-year growth
IAB Europe, in collaboration with IHS Markit, has today published the eleventh AdEx Benchmark 2016 Report – the definitive guide to the state of the European online advertising market. The […]
Optimedia becomes Blue 449
Optimedia, the media agency part of Publicis One, is changing its name to Blue 449. The change is part of a larger transformation process in all markets where the Group […]
AR creator Plattar launched in Australia
Plattar, the world’s simplest Augmented Reality (AR) creator, launched in Australia. The Plattar app builder and content management system provides users the ability to add digital layers of their own […]